Survival Storehouse launches new Australian social media outdoors review hub

Top Quote Australian outdoor emergency supplies company has pivoted into social media marketing due to overwhelming demand from its current supply network for social media content. End Quote
    QuoteThe aim of marketing is to know and understand your customerQuote
  • (1888PressRelease) December 08, 2015 - Getting product for reviews for social media is a haphazard process, making sure product fits user base, making sure the reviewers have the correct network of subscribers, negotiating multiple platforms or trying to contact manufacturers for attention is a time consuming and often inefficient process from both sides. Survival Storehouse have done it successfully over 5 years for the Mainstay product range and have brought it all together under the Survival Storehouse brand.

    Their new website - - has launched today after their online store generated a lot of interest from both manufacturers and individuals with active social media presences looking to generate unique content and raise their profiles in a very niche market.

    "People love making content, we have a lot of contact with passionate Australian outdoor enthusiasts looking to take their Facebook pages, YouTube channels or blogs to the next level. People are also very keen to keep up the current level of posts with great content and we are streamlining the process for that in a great market - The Australian Outdoors" - Sue, Survival Storehouse.

    The opening offer of free product reviews across a network that can garner over 200, 000 subscribers from a diverse and very entrenched user base of trusted advisors in this market is a very attractive one. "We started with the Mainstay product 5 years ago and have never looked back. Our first new product for review - the Mealspec flameless heater - was chosen due to the many unique ways that it can be used and therefore reviewed. It provides an opportunity to mix up some cooking challenges with a great product for the outback traveller and has raised keen interest across the network. We are keen to see what our network of reviewers come up with!" Sue, Survival Storehouse.

    Survival Storehouse are currently in talks with several US and some locally based manufacturers. "One of the things we quickly discovered when we floated this idea is that there is a great cottage industry in Australia of small manufacturers making quality equipment for the outdoors market. A lot of the time Aussie manufactured products are high quality handmade rugged items that are dependent on social media as a cost effective marketing tool. We are looking forward to working with these local businesses to help them promote their products and brands to the world." Sue, Survival Storehouse.

    If you would like to join as a reviewer, or have a product you would like reviewed while gaining some great exposure in the Australian market, contact Sue at sales ( @ ) survivalstorehouse dot com

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