Small Businesses to Benefit from Advantages Acquisition of Brand Volume

Top Quote New Marketing Powerhouse to Deliver the CMO in Demand to New York’s Small Business Community End Quote
    Quote" Our purpose is to guide people and companies through the process of helping your business stand out from the crowd." Fran Biderman-GrossQuote
  • New York, NY (1888PressRelease) February 20, 2009 - Advantages, a design, printing and promotions company in New York has acquired Brand Volume, a Manhattan-based advertising and branding firm. Mentioned on MSNBC as a company that creates work that "gets noticed," Advantages will provide a full-service agency experience for its clients.

    “Businesses often don't have the time to handle their advertising and promotions, or the budget to hire a director of marketing," said Advantages CEO Fran Biderman-Gross. We fill that niche with what we call ‘Chief Marketing Officer in Demand.’ Our fundamental mission is to get our clients noticed. The acquisition of Brand Volume solidifies that offering.”

    A Chief Marketing Officer (CMO) traditionally handles every aspect of a company's internal and external appearance, including brand identify, PR, and all marketing communications.

    “Growing businesses don't have the time, budget or resources to hire a CMO, but their needs are just as critical, especially in tough economic times," said Advantages CEO Fran Biderman-Gross. “Small businesses need things to be simple, easy and they need help creating a consistent, engaging message that matters to their customers.”

    Francis George, founder of Brand Volume, stated, “CMO in Demand service gives growing businesses access to the industry’s best creative directors, brand managers, web designers, printers and email and direct mail marketers --all under one roof.”

    Our CMO in Demand service begins with a 1-day strategic planning session that defines the client’s purpose, differentiating value properties and brand analysis. From this session a company’s direction and marketing priorities will also crystallize.

    For more information, go to or call Fran Biderman-Gross at 718-820-0688.

    About Advantages

    Founded in 1992, Advantages gets companies noticed. With clients ranging from the local businesses to multimillion-dollar enterprises, Advantages helps growing companies to understand their unique offering and share it with their customers in creative, effective and delightfully surprising ways. Advantages has been featured in several publications such as Success Magazine. Fran Biderman-Gross sits on the board of Entrepreneurs’ Organization, at the local and global level and the Charna Radbell Foundation. For more information, go to

    About Brand Volume

    Brand Volume ( has helped companies including Target, Rockport, Coca-Cola, Caterpillar, AT&T, and Liberty Mutual. Mr. George is also involved with the community taking on pro-bono marketing projects for the Taproot Foundation and other non-profits in the New York and San Francisco area.

    Media Contact:

    Fran Biderman-Gross


    fran ( @ ) advantages dot net


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