Shifting Generational Attitudes: A Factor for Economic Success

At a recent networking event held in Tokyo, Harold Whitecroft of Trinova Capital drew the crowd's attention to formative attitudes each generation shares and how these differences shape economic environments in the home, workplace and country at large. End Quote

(1888PressRelease) March 29, 2016 - Gesturing to his daughter and grandson, Mr Whitecroft demonstrated the generational gaps found in many companies to a group of about 65 professionals all ages. Trinova Capital is composed of three generations of people, who all bring similar but different perspectives to the mix, and in particular, varying views on finances.

"My daughter and grandson are excellent examples of differing generational attitudes. I learn from both, and hopefully they have learned some things from me. We can use that understanding of our differences in order to move forward to a better, more successful future. And by success, I mean in all areas of life," he said.

Mr Whitecroft believes that understanding the economic environment in which each generation came of age will help forecast trends in technology, housing, the economy and careers as we move forward.

Understanding the differences among generations will help shape our country's economic success, he stated. "As a nation, we are generally positive people. We should build on that optimism by understanding where we are and where we have been. That understanding will help us build the successful future we all want," Mr Whitecroft said.

For example, Generation Y is very driven by philanthropy and sustainability and wants to make the world a better place. Because of these generational traits Mr Whitecroft predicts that we'll see more jobs in cyber security, genetic counselling, medical and technology areas. Similarly, there will likely be more employment opportunities in sustainability and organic farming.

Trinova encourages us to embrace these generational differences when looking to the future. "We can view our generational differences as communications challenges or building blocks for the future," he said. He fondly refers to this process as "co-mentorship," a tool that we can use to our advantage in the workplace or otherwise. As Mr Whitecroft concluded his presentation, he took his own advice by proudly acknowledging his grandson's PowerPoint slides used in his presentation.

Trinova Capital, Otemachi Financial City North Tower, 1-9-5 Otemachi, Chiyoda-ku, Tokyo, 100-0004, Tokyo. Please visit www.trinovacapital.com, email info ( @ ) trinovacapital dot com or call +813 4588 8434.

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