Seniors' Economic Struggles Continue This Holiday; Daytona, FL Santa Program Provides Assistance

Be a Santa to a Senior®, the popular campaign that has delivered 1.5 million gifts to needy seniors throughout North America during the past eight years, again is helping older adults cope in tough economic times. End Quote

Daytona Beach, FL (1888PressRelease) November 01, 2012 - The area office of the Home Instead Senior Care® network, the world's largest provider of non-medical in-home care and companionship services for older adults, has partnered with University East, University West, Oaktree Nursing Home, Coastal Health and Rehabilitation, Rose Manor and Ridgecrest Nursing and Rehabilitation facilities to provide gifts and companionship to seniors who otherwise might not receive either this holiday season.

"Many older adults continue to struggle in a down economy, particularly those who live alone with no family nearby to help provide resources," said Susan Miller, owner of the Home Instead Senior Care office serving Volusia County.

Seniors have lost almost one-third (32 percent) of their buying power since 2000, according to the Annual Survey of Senior Costs from The Senior Citizens League (TSCL).

That's where Be a Santa to a Senior can help. Before the holiday season, the participating local nonprofit organizations will identify needy and isolated seniors and provide those names to the local Home Instead Senior Care office. Christmas trees, which will go up in Belk's at 5519 S. Williamson Blvd. in Port Orange, Belk's at 2617 S. Woodland Blvd. in Deland, Cindy Ferrara State Farm at 713 N. Clyde Morris Blvd. in Daytona Beach, The Clubhouse Restaurant at 600 Wilder Blvd. in Daytona Beach, Southern Commerce Bank at 1101 Beville Road in Daytona Beach inside Wal-Mart, Walgreens at 1420 Beville Road in Daytona Beach, Walgreens at 300 East New York Avenue in Deland, Curves at 5820 S. Williamson Boulevard in Port Orange and Aberdeen at 50 Allwood Green Blvd. in Ormond Beach on Nov. 2 through Dec. 11, will feature ornaments with the first names only of the seniors and their gift requests. The gifts will be wrapped and delivered to the recipients at the facilities the week of December 17.

Holiday shoppers can pick up an ornament, buy items on the list and return them unwrapped to any participating location, along with the ornament attached. "We hope holiday shoppers will open their hearts to those seniors who have given so much to make our community a better place," Miller said.

ABOUT HOME INSTEAD SENIOR CARE DAYTONA BEACH
Care You Can Trust. Susan Miller (owner), the office administrators, and CAREGiversSM all share a passion for improving the quality of life for seniors and families in the community. Here in Volusia County and Daytona Beach, we offer a range of non-medical services that can be customized to your needs so you'll get exactly the help you need. Our CAREGivers are area residents who are kind, compassionate and truly enjoy working with seniors. They are professionals, extensively trained in elder care, and all are screened, insured and bonded.

For information contact:
Susan Miller (386) 255-0645
Email susan.miller ( @ ) homeinstead dot com
website: http://www.homeinstead.com/174
blog: http://inhomecaredaytona.com/

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