- Rule Company News Section

Rule Information
  • Kate Head
  • 2 Merlin Business Park,, Fair Oak Close, Exeter Aiport, Exeter EX5 2UL
  • Phone: 020 7841 7090
  • URL:
  • RULE is the brainchild of entrepreneur Adam Houlding, whose ethos is to bring back the sartorial elegance, comfort and high quality that seems to have been lost in modern day pedal bikes. RULE Ltd is part of the RULEGB Group of companies. Comprising of two Brands RULEŽ and GBŠ, we are proud of our products and proud of Britannia and all the wonderful things it has to offer.
Rule Press Release -