In its 700 and 800 serieslineup of both A4 and smart multifunction printers, globally-recognized printer manufacturer Lexmark added more perfection and variety with the launching of 7 seven new printers.
The new lineup will help the company ensure a big chance to penetrate into the small, mid-sized and large business markets with more impact.
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Growing adoption of UV-cured ink is the main market driver and the emergence of digital substitutes is seen as the main market challenge. The newest marketing trend is adoption of latex ink.
Market research company TechNavio's report titled "Global Large Format Printer Market 2012-2016" indicates to the current picture and the development ...
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