Poll: Hong Kongers Embrace "Do-It-Yourself" Lifestyle

Top Quote Consumers Take DIY Approach to Resolutions and Rewards, Says New Survey by Research. End Quote
  • (1888PressRelease) March 07, 2015 - According to research released today by Waldorf Harding Associates Research, this year is shaping up to be the year of "do-it-yourself" among Hong Kong consumers. The poll reveals that people are taking steps to achieve their goals - and have fun - on their own terms this year. For example, 46 percent will exercise at home or outdoors instead of at a gym or health club, and 59 percent will pamper themselves at home rather than making visits to a spa or salon.

    "Starting the year off with a resolution to better manage spending and borrowing is one way for self-sufficient consumers to take control of their financial well-being," said Tom Pang, general manager, Waldorf Harding Associates Research. "Whether to save money or to invest them, Hong Kongers prefer to 'do it themselves'."

    Nineteen percent of consumers report that managing their personal finances more effectively is their top priority, and many will consult web-based resources in their efforts to achieve this goal:
    56% will take advantage of online coupons from retailers
    49% will use online banking or bill-pay
    41% will cash in on offers from online group deals

    When it comes to making purchase decisions, web-based user reviews surpassed social networking sites and personal conversations as the preferred source of advice: 47 percent of consumers said they most often used online reviews to inform their choices, compared to 28 percent who ask a friend and five percent who turn to social networks.

    Hong Kongers consumers are also taking matters into their own hands when it comes to leisure activities, including vacations.

    About Waldorf Harding Associates
    Waldorf Harding Associates ( is a Pan Asian investment management firm that employs a classic value investment approach. Our solid return record and reputation for business integrity, research excellence, and devotion to our investment philosophy has led to significant growth in our business. Waldorf Harding Associates manages several billion in assets for leading corporate, public, and individual clients. Our team is made up of 75 employees. Our headquarters is in Hong Kong, with representatives throughout Southeast Asia. We recognize that our most valuable assets are the people who work for us and create the services that deliver on our commitment to empower our clients in making wise investment decisions.

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