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  • IPG Mediabrands the global media arm of Interpublic Group has launched a national pro-bono campaign in collaboration with their CSR partner plano, strategy-led design agency fst, and with the support of industry partners. The campaign aims to drive awareness in Singapore, a country which has been become known as %u2018the myopia capital of the world%u2019.

    The striking campaign which will run across OOH, Print, Digital, Television, Radio and Social Media for the 8 weeks commencing Monday 25th February; dramatises the square eyes parable to drive home the message that excessive/unhealthy device usage has been scientifically linked to a myopia (short-sightedness) epidemic.

    %u201CTypically eight out of ten
Plano App Press Release -

Plano.co

  • IPG Mediabrands Launch CSR Campaign with plano to Fight Against Myopia
  • adobo magazine IPG Mediabrands the global media arm of Interpublic Group (NYSE: IPG), have today launched a national pro-bono campaign in collaboration with their CSR partner plano, strategy-led design agency fst, and with the support of industry partners. The campaign aims to drive awareness in Singapore, a country which has been become known as ‘the myopia capital of the world’.
  • The striking campaign which will run across OOH, Print, Digital, Television, Radio and Social Media for the 8 weeks commencing Monday 25th February; d ...
  • January 22, 2020
  • The Plano Adventures Goes To Schools
  • The complete bestselling book series, The Plano Adventures proudly joins the Health Promotion Board in its drive to fight myopia in primary schools.
  • Academic and global myopia authority Associate Professor Mohamed (Mo) Dirani collaborated with Singapore’s award-winning creatives, Hwee Goh and David ...
  • January 07, 2020
  • plano & IPG Mediabrands launch CSR public awareness campaign
  • IPG Mediabrands the global media arm of Interpublic Group has launched a national pro-bono campaign in collaboration with their CSR partner plano, strategy-led design agency fst, and with the support of industry partners. The campaign aims to drive awareness in Singapore, a country which has been become known as ‘the myopia capital of the world’.
  • The striking campaign which will run across OOH, Print, Digital, Television, Radio and Social Media for the 8 weeks commencing Monday 25th February; d ...
  • November 26, 2019