Organic Search Marketing Goals for 2010

Top Quote Thousands of businesses are being exposed to millions of eager searchers, looking for exactly what they have to offer. Can your customers find you? What does your online reputation say about you? End Quote
    QuoteSearch engine optimization can be the most cost-effective advertising a business can have, provided they choose a legitimate approach...Quote
  • (1888PressRelease) January 06, 2010 - Rehoboth, Delaware - Thousands are exposing themselves in 2010. today released a simple set of 7 Organic Search Marketing Goals for 2010.

    While more and more businesses are discovering the importance of search engine optimization on their websites, First Place wants to alert business owners that 90% of organic search marketing happens off-site.

    "It's important to remember that the key to getting great search engine rankings has more to do with online reputation and other sites linking to yours instead of what the site itself says. A perfectly SEO optimized site can still be out-performed by a poorly optimized site with higher quality in-bound links. Ranking high in Google is the ultimate in referral ranking", says Jeffrey Cleary of First Place

    Referral Ranking is an easy way to understand how Google ranks website and web pages in their search results. Quite simply, Google looks at a site to see what the site has to say about itself.

    Google looks at how the site is structured, analyzes the content, links, and catalogues the site on topics. Google does this to almost every site on the internet.

    Google also looks at where your site links to, on what anchor text it links, and the number of times it comes across links to your sites when taking all the other sites into consideration.

    In short, the quality and sometimes quantity of links to a site tells Google more information about a site than what the site itself has to say. This is the ultimate in referral marketing. Savvy businesses understand the importance of being found on terms their customers are looking for.

    Search engine optimization can be the most cost-effective advertising a business can have, provided they choose a legitimate approach, produce accurate and relevant content, or hire an experienced organic search marketing company to assist them in their online marketing efforts.

    Exposing your business to the world can reap huge profits when utilizing search engine optimization services such as those offered by

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