OpenSponsorship, backed by Serena Williams, released its 2026 Athlete Marketing Report analyzing 14.9 million posts. Key findings: 75% of brand deals now go to female athletes, average deal size doubled year over year, and average engagement rate understates creator performance by 4x or more. Full report at opensponsorship.com.
NEW YORK, NY - OpenSponsorship, the world's largest athlete marketing platform backed by Serena Williams and David Blitzer, today released its 2026 St ...