New Media is going Global from Day One

Top Quote Global launch of a new and unique media for high fashion, beauty, art and lifestyle. End Quote
  • (1888PressRelease) January 16, 2016 - In the coming days a new and unique media will be launched for both people with a professional and personal interest in art, fashion, and lifestyle. The media, which is presented on both an online and printed platform is called WELUM and will be launched simultaneously on six continents.

    WELUM thrives to produce material exclusively aimed at the WELUM community- unlike many other lifestyle platforms that often merely repeat information from other news sources. With editors and writers in Europe, Africa, North and South America, Asia, and Australia it is the WELUM vision to shorten creative distances and broaden horizons through a carefully curated selection of articles. Through the introduction of creative talents from parts of the world that are not in the spotlight as often as Europe and North America, WELUM strives to realize this vision.

    "With WELUM we wish to create an inspirational platform not dependant on news in the traditional way, as so many other medias do this and perhaps even better than we can. WELUM aims to be a source of inspiration where creatives can gain knowledge of, for example, a provocative African photographer, a unique shoe designer from South America, or a talented up-and-coming Chinese jewellery designer", says Editor in Chief of WELUM, Pily Ottesen, who with WELUM wishes to deliver a more in-depth alternative to the fast paced flow of information regularly found in media channels today.

    "A project of this magnitude has of course demanded resources to realize", says Pily Ottesen. "After considering external funding, we instead decided to build an organization where selected contributors were offered partnership instead of a traditional pay check. This has been a founding pillar in the realization of WELUM being self-financing from the start. With this important business principle, we have been able to maintain the creative freedom that is the driving force behind WELUM".

    The articles will be exclusive to paying WELUM members who for 2.90 USD a month will gain access to articles and video material that cannot be found anywhere else.

    The official world launch of WELUM will happen on the 20th of January. The launch will be carried out online where all are invited. Simply sign up on the website (

    WELUM, in Polish, is a shout of victory. Derived from "we", the true identity of WELUM is us, the community.

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