New Capability Unveiled in Personalized Patient Education Models

Top Quote A new technology brought to market by Anatomy Now will allow medical professionals to personalize anatomical models with contact information and marketing messages as a way to communicate with their patients and enhance the patient education process. End Quote
  • (1888PressRelease) May 03, 2012 - This capability is intended to help facilitate meaningful conversations during the consultation process in a way that is memorable for the patient and time effective for the caregiver. The ability to personalize this interaction creates a longer-lasting impression and improves the relationship between patient and caregiver. It is also a beneficial marketing tool as an attention grabbing addition to any waiting room and the ability to print QR codes allows the patient to gain in-depth information through the use of mobile micro-site technology.

    The options for personalization have very few limitations, and pilot tests have shown that adding a healthcare provider's name or practice, along with contact information and a short slogan such as, "we care about our patients," have resulted in favorable perceptions and patient-driven conversations about proper treatment plan compliance. Each custom message is digitally imprinted on the white support base of the patient education tool and can be done in quantities as low as a single unit.

    Studies have routinely shown that well educated patients are healthier and have fewer complications. This education results in fewer hospitalizations, emergency department visits, and clinic visits. In addition, studies have consistently shown patient teaching to be cost-effective. In fact, on average, nearly four dollars are saved for each dollar invested in health education initiatives. An educated patient will better understand his/her diagnosis, prognosis, treatment options, and risks than will a patient without proper education. This helps the caregiver because his/her patient will actively participate in the care provided which can greatly improve outcomes while positioning the healthcare provider in a preferable legal position in the event of a lawsuit.

    Anatomy Now has made it their mission to help facilitate meaningful patient education experiences and they see their new capability as a way to emphasize the relationship between the patient and the healthcare provider. This relationship is a vital part of effective communication and Anatomy Now believes this will enhance the educational experience.

    The company has been an innovator since its inception in 2009 and is also doing what it can to promote more sustainable business practices within the industry. In fact, 1% of each sale is donated to a series of environmental and social charities at the end of each year.

    For more information and to purchase personalized anatomical models for effective patient education please visit

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