National Assocation of Broadcasters (NAB) Eliminates Traditional Press Kits at Annual Conference and InstantMediaKit.com Offers The Digital Solution

In response to the demands of the digital age to have your press kit online (as evidenced by the National Association of Broadcasters move away from physical press kits), InstantMediaKit.com™ offers a quick, easy, cost-effective solution to get its members up to speed with the NEW industry standard. End Quote

InstantMediaKit.com is THE perfect solution for the new standard in green, online press kits for the 21st Century!

(1888PressRelease) May 19, 2010 - Santa Monica, California - At the recent National Association of Broadcasters (NAB) annual conference that attracts over 80,000 digital media professionals, not a single traditional press kit could be found. According to the NAB website, they eliminated the standard display of traditional media and press kits as part of their ongoing effort to conduct the event in a way that minimizes environmental impact and encourages exhibitors and attendees to do the same.

Founder of InstantMediaKit™(IMK), Liora Mendeloff isn't surprised by NAB's decision."Based on the Green initiatives that the National Association of Broadcasters supports, it makes sense that they would choose to make changes. I just regret not knowing this prior to the conference as we could have offered a green solution that allows vendors a way to showcase their press kits digitally and connect with the media. InstantMediaKit.com™ is the perfect solution for the new standard in green, online press kits for the 21st Century and provides a cost efficient solution with immediacy that you don't find with antiquated physical press kits. This platform allows agents, publicists, clients and the media instant access to everything they require in order to make that "buying decision" and ultimatly makes their job easier. This gives IMK members a competitive edge that also saves them time and money on production costs. Plus it helps minimize all of our carbon footprint on the planet."

InstantMediaKit.com™provides public figures, speakers and authors, coaches and trainers, consultants and small businesses, that extra leverage to get more paid gigs, book media appearances and store, organize and distribute their marketing materials in one online location. The platform allows members to upload photos, bios, videos, media coverage, one-sheets, speaking topics, testimonials and other marketing materials into a simple template that generates a customized, branded online media kit literally in just minutes. This makes connecting with booking agents, publicists, clients and the media faster and more efficient. Thought leaders and best-selling authors like Brian Tracy, Barbara DeAngelis, Mark Victor Hansen (Chicken Soup For The Soul), Michael Beckwith and Marie Diamond (The Secret) are just a few members of InstantMediaKit™ to move out of the dark ages of the physical press kit and into the digital age of the online media kit.

Mendeloff conceived the concept of InstantMediaKit.com™ in 2004 while working with founder of Virtual Book Tours, Alex Mandossian as a means of simplifying the process of acquiring authors' marketing materials. She didn't actually develop the technology, however, until October 2009 as the answer to streamlining her boutique speaker agency dedicated to getting women speakers on the global platform. "InstantMediaKit.com™ has partners all over the world, who have bundled IMK with their products and services or who are sharing IMK in other innovative ways with their target market" Mendeloff adds, "and as the demand for a green alternative to traditional physical media kits grows more and more, we believe that InstantMediaKit™ is poised to become THE new industry standard for the 21st Century."

Liora Mendeloff is founder and CEO of InstantMediaKit™, which soft-launched its beta version in October 2009 and offers a quick, easy, cost-effective solution to the demand for a green alternative to traditional physical media kits. InstantMediaKit is used and endorsed by industry leaders, best-selling authors and world-renowned speakers around the globe.

Contact:
Susan Roberts
Media Director
IntantMediaKit.com
Telephone: 310-358-3373
Fax: 302.338.3313
Media ( @ ) InstantMediaKit dot com
www.InstantMediaKit.com

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