Named must your failure habits be before banish them you can. Yoda paraphrase captures Matthew Cossolotto's approach in The Real F Word

In The Real F Word, Matthew Cossolotto echoes the personal empowerment advice uttered by Yoda: "Named must your fear be before banish it you can." Cossolotto argues we first must recognize our FAILURE habits before we can reject and replace them with their SUCCESS counterparts. He says change requires reprogramming our HabitForce. As Yoda might say: May the HabitForce be with you! End Quote

Reprogram your HabitForce so it works for you. That's personal change you can believe in. As Yoda might say: "May the HabitForce be with you!

New York, NY (1888PressRelease) March 25, 2009 - As Yoda Might Say: Named must your failure habits be before banish them you can

This Yoda paraphrase sums up Matthew Cossolotto’s ‘Fix FAILURE First’ approach to personal change detailed in his new book: The Real F Word

May the HabitForce be with you!

YORKTOWN HEIGHTS, N.Y. Former aide to Congressman (now CIA Director) Leon Panetta and House Speaker Jim Wright, author Matthew Cossolotto believes Yoda’s quote – “Named must your fear be before banish it you can” – captures the basic personal change principle contained in his new book: The Real F Word: The 7 FAILURE Traps of Highly Disempowered People (and what to do about them).

“Yoda’s right,” Cossolotto said. “But his insight extends beyond banishing fear. The same principle applies to overcoming other barriers. In The Real F Word, I recommend a ‘Fix FAILURE First’ approach to personal change, providing an easy-to-follow process called the Three Rs (Recognize, Reject, and Replace) for overcoming the seven disempowering FAILURE habits that cause many people to fall short of their potential. We first must recognize our FAILURE habits before we can reject and replace them with their SUCCESS counterparts.”

Cossolotto’s FAILURE-Proof Your Life™ system reveals how you can:
· Employ the Six Axioms of Personal Empowerment to make positive changes in your life
· Replace disempowering FAILURE habits with their SUCCESS counterparts
· Exercise the Power of Promises to reach important goals
· Reject finger-pointing and take responsibility for your life
· Stop undermining yourself with negative self-talk· Distance yourself from turkeys and unite with eagles
· Use positive affirmations to reinforce SUCCESS habits

Built around two seven-letter acronyms – FAILURE and SUCCESS – The Real F Word is must reading for anyone who wants to escape from self-defeating FAILURE traps and get on the SUCCESS track. As Ken Shelton, Editor/Publisher of Leadership Excellence, writes on the book’s back cover: “This truly is personal change you can believe in.”

“My main objective with this book,” Cossolotto said, “is to help people FAILURE-proof their lives and reach their true potential. This book is all about helping people reprogram their HabitForce software so it works for them. As Yoda might say: May the HabitForce be with you!”

About Matthew CossolottoMatthew Cossolotto’s private-sector career includes stints as a CEO-level speechwriter and communications executive at MCI, Pepsi-Cola International, and GTE. For more information, please visit www.ovations.com and www.therealfword.com.

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