Multicolour.com announces receipt of the prestigious Interactive Media Award for its Alexandrite Gemstone Encyclopedia

The Interactive Media Awards recognize the Alexandrite Gemstone Encyclopedia with the ‘Best in Class’ award in the Reference category in 2009. End Quote

While the current economic recession has affected commercial jewelry and gemstone sales, some savvy investors have turned to rare collector gemstones

(1888PressRelease) August 06, 2009 - Bangkok, Thailand - Multicolour Gems (www.multicolour.com), a leading online retailer of loose colored gemstones, announces receipt of the prestigious "Best in Class" Interactive Media Award in the "Reference" category for the Alexandrite Gemstone Encyclopedia (www.alexandrite.net), an online guide and community dedicated to the promotion of alexandrite gemstones and jewelry.

Developed by NetComposite Ltd, a London based new media agency, and sponsored by Multicolour.com and natural alexandrite jewelry designer Davidwein.com, the Alexandrite Gemstone Encyclopedia sets the new standard for a niche reference subject with the publication of the most comprehensive reference about alexandrite and includes never before published facts about alexandrite’s discovery and history. Its catalog of natural alexandrite gemstones and identification reports has attracted attention from collectors, researches, jewelry designers, appraisers, and gemologists from around the world.

Written by a panel of experts, and designed with the latest technology, the Alexandrite Gemstone Encyclopedia also features an innovative "Grade Score" along with snapshot reports to help visitors understand value of the chrysoberyl gem varieties.

"While the current economic recession has affected commercial jewelry and gemstone sales, some savvy investors have turned to rare collector stones or fine custom made pieces of jewelry to invest their money. Although many prospective buyers rarely know that alexandrite is among the rarest and most expensive of gems, sales of the best stones remain as strong as ever. The Alexandrite Gemstone Encyclopedia was designed and written for people looking for reliable and accurate information about alexandrite whether they are trying to purchase a stone, or just trying to improve their knowledge and understanding of the world of alexandrite", - said David Weinberg, Director and Senior Gemologist at Multicolour Gems Ltd.

Andrei Vesselovski, Creative Director of NetComposite Ltd commented: “this IMA Best in Class award in the Reference category for the Alexandrite Gemstone Encyclopedia website is the ultimate recognition of the fact that in this economy, going back to the basics and offering high-quality content is a sound strategy compared to spending most of advertising budget on pay-per-click programmes and SEO mashup."

There is only one Best in Class award winner in the Reference category, and it represents the very best in content, planning, execution and overall professionalism. All of the judges for the IMA’s are distinguished professionals and evaluate websites based on five criteria: design, content, feature functionality, usability and standards compliance. The Alexandrite Gemstone Encyclopedia excelled in all areas of the international competition's judging criteria, earning an overall score of 488 out of 500.

“Alexandrite.net was selected as the winner from over 14 entries submitted under the 'Reference' category, with an overall score of 488 out of 500. The Best in Class award is the highest honor bestowed by the Interactive Media Awards. It represents the very best in planning, execution and overall professionalism,” said Aaron Warner, spokesperson for IMA.

About Multicolour Gems Ltd
Headquartered in Bangkok, Thailand, - Multicolour Gems Ltd is a major importer and processor of rough stones from East Africa and Madagascar and a leading wholesaler of African gemstones.

With over 10,000 unique items, the Multicolour.com website is the most comprehensive online collection of rare and collectible colored gemstones, natural pearls and certified diamonds. DavidWein.com is a jewelry website featuring a unique collection of fine designer jewelry as well as jewelry customization and options for interchangeable center stones.

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