Motorcycle Direct Girls Uncovered For 2008 Calendar

Top Quote Motorcycle Direct Insurance staff receives the full glamour girl treatment for a sexy photo shoot for charity End Quote
  • (1888PressRelease) December 19, 2007 - Nine Motorcycle Direct (MCD) employees have received the full ‘glamour girl’ treatment to help create a sexy new charity calendar.

    The debut appearance of the ‘MCD Cover Girls’ can be seen in the 2008 Motorcycle Direct calendar ( ) which has already gone on sale. The group comprises nine employees who volunteered to be the ‘face’ of Motorcycle Direct ( ) and help raise funds for the charity, Riders for Health.

    MotorCycle Direct is one of the UK's biggest motorcycle insurance ( ) providers but the employees ditched their normal day jobs in Sales, Marketing and Customer Services to pose with a collection of stunning motorbikes including a Suzuki SV1000, a Triumph Daytona 675 and a Harley Davidson Fat Boy.

    The calendar will be available in two formats; Bikers can register at where they can either download a free copy or pay 99p to receive a hard copy. All profits will go to the charity, Riders for Health ( ).

    Marketing Executive Jenny appears in August on the calendar and commented: “It was the first time most of us had done anything like this but we are really pleased with the way the calendar has turned out. I originally suggested the idea and the girls just started volunteering. To be part of a professional glamour photo shoot was a fantastic experience and I hope we raise loads of money.”

    Chief Executive Scott Salter said: “I’m incredibly proud of the girls. We already knew they were the best in the business when it comes to bike insurance but this shows a whole new side to them. I think it takes a lot of bravery to do something like this but Riders for Health is a charity we all really care about and I know the girls were keen to do something that would make a difference. I think it will make a great Christmas present for anyone who is mad about bikes, so hopefully everyone will get behind it.”

    Contact details:

    Gordon Maw
    MAW Communications
    215 Earlham Road
    NR2 3RQ
    01603 505845
    hello ( @ ) mawcomms dot co dot uk

    Each picture is available separately on request.

    About MotorCycle Direct:

    MotorCycle Direct is one of the UK's biggest motorcycle insurance providers. As part of a group with over 40 years experience, MotorCycle Direct have built a big business on the basis of small premiums and a personal touch. MCD have the industry knowledge and technical expertise to find anyone the right motorcycle insurance quote ( ) for biking in the British Isles - whatever their interests.

    Motorcycle Direct is a trading style of Europa Group Limited. Authorised and regulated by the Financial Services Authority. Registered Office: 29 High Street, Thornbury, Bristol. BS35 2FD. Registered in Wales Reg No 3279177

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