Morgan James Releases Making Them Believe: How One of America's Legendary Rogues Marketed "The Goat Testicles Solution" and Made Millions

Dr. John Brinkley was, at one time, the wealthiest doctor of his time, undeniably the most Barnum-esque promoter in medicine in his time, vilified and prosecuted as a quack, praised as saint by the amazing number of men who flocked to him for his 'fountain of youth'---and by their wives. This book delves deeply into his twenty-one marketing principles. End Quote

(1888PressRelease) May 10, 2010 - Garden City, New York -- MORGAN JAMES PUBLISHING AUTHORS ARE "MAKING THEM BELIEVE"

Morgan James Publishing (www.publishing.morgan-james.com) releases Making Them Believe: How One of America's Legendary Rogues Marketed "The Goat Testicles Solution" and Made Millions. The twenty-one marketing principles used by Dr. John Brinkley are revealed in this in-depth analysis of the lost secrets behind one of the wealthiest doctors of his time. Dr. Brinkley's principles are now a blueprint for adventurous advertisers, marketers, and promoters to sell their own goods, products, programs and services to their clients and customers because the strategies have stood the test of time and are very adaptable to today's marketing and sales challenges.

Using dynamic pathways to maximize your authority, Dr. Brinkley's blueprint can help anyone develop the clarity that is essential to your marketing success, change their approach to selling, and use media to elevate you above your competition. Making Them Believe: How One of America's Legendary Rogues Marketed "The Goat Testicles Solution" and Made Millions also includes transcripts of radio broadcasts by Dr. Brinkley, archived examples of actual sales literature from Dr. Brinkley, and sales copy from his advertising. Dr. Brinkley was both vilified and prosecuted as a quack and also hailed as a saint, yet made himself famous and magnetically-attractive. This book will show you how to do the same!

About the Authors:

Dan S. Kennedy is a multi-millionaire, serial entrepreneur, direct-marketing consultant, strategic advisor, and direct-response copywriter. Kennedy is the author of 14 business books including the popular "No B.S." series which can be found at www.NoBSBooks.com.

Chip Kessler is an entrepreneur and a consultant specializing in the healthcare industry. He is married to Dr. John Brinkley's cousin.

More About This Title:
Making Them Believe: How One of America's Legendary Rogues Marketed "The Goat Testicles Solution" and Made Millions, by Dan S. Kennedy and Chip Kessler, was released by Morgan James Publishing on April 30, 2010. Making Them Believe: How One of America's Legendary Rogues Marketed "The Goat Testicles Solution" and Made Millions, ISBN 9780982379387, has 304 pages and is being sold as a trade paperback for $19.95.

About Morgan James Publishing:
Morgan James Publishing provides entrepreneurs with the vital information, inspiration, and guidance they need to be successful. A division of Morgan James, LLC, Morgan James Publishing, The Entrepreneurial Publisher™, is recognized by NASDAQ as one of the world's most prestigious businesses and is reported as being the future of publishing.

If you would like more information about this book or to schedule an interview with Dan S. Kennedy or Chip Kessler, please call Rick Frishman at 516.620.2528 Ext.113 or E-mail Rick at rick ( @ ) morganjamespublishing dot com dot

MEDIA CONTACT:

Morgan James Publishing
Rick Frishman, Publisher
Tel: 516.620.2528 Ext.113
E-mail: rick ( @ ) morganjamespublishing dot com

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