McNicoll Signs Landmark 360 Deal With Toronto's AMG Music Management For Promotion, Marketing & Distribution

Top Quote Multi-talented Quebec pop/rock star McNicoll jumps onboard to secure management, publishing & distribution through AMG’s international label & film/tv placement connections. End Quote
    Quotethis is a great opportunity for me to embark on a new journey and I am very excited to be part of the AMG Sony distributed music family of artistsQuote
  • (1888PressRelease) February 17, 2020 - Mark Berry’s Toronto based media empire AMG, is proud to announce the signing of multi-talented Quebec Pop/Rock Artist, McNicoll. The deal is the first of its kind that sees an artist from Quebec signed to a 360 multi-album and full management/publishing deal with a major independent record company. Stephan McNicoll will join a global roster of artists on AMG’s SONY distributed labels that includes other superstars such as Alicia Keys, Travis Scott, Harry Styles, Khalid, Camila Cabello, Future, Mark Ronson and many more.

    McNicoll, is a Quebec based Singer/Songwriter who has performed in the French Quebec music scene for the past 5 years. His rise to fame began in 2014 with the release of "Tomber en amour" that charted number 1 for 9 consecutive weeks and “Un Peu De Soleil” at the top of the charts for aver 33 weeks where he appeared alongside other established Quebec artists performing across the province. After delivering what was arguably the best rock vocal performance, McNicoll began to turn heads with his original lyrics, delivery style and sheer presence on stage. His breakthrough singles took the Quebec charts by storm, making him an instant household name in French Quebec, all while growing his fan base to attract the attention of international media executive Mark Berry.

    McNicoll is currently in the studio recording tracks for his debut full-length English language album with various hot producers including, Jeff Grenier & Mathieu Brisset, amazing up and coming pop producers alongside legendary Canadian producer John Webster (Aerosmith, Tom Cochrane, Lee Aaron, Red Rider, etc.) and AMG's own production veteran Mark S. Berry, who is no stranger to the studio with 36 International Gold & Platinum certifications as a producer, engineer & mixer including David Bowie, Duran Duran, YES, Boy George, Billy Idol, Kool & The Gang, Cameo, Joan Jett, The Headstones, Burton Cummings and many many more.

    McNicoll’s debut release “Electric Sun” is scheduled to be released early March 2020, as part of the multi-album recording deal with AMG and a full services management deal with its management division ensuring the McNicoll campaign impacts across Canada and ultimately the global music scene. “We are very excited to have McNicoll on the AMG roster, he is a highly talented, driven and experienced artist who brings a fresh take to the live scene with amazingly crafted pop/rocks songs. We have a clear vision for McNicoll and believe that with this partnership we will take McNicoll to new heights that will broaden his international fanbase and open up new markets for him,” says AMG Chairman, Mark S. Berry. “McNicoll is a very talented full package star with a contemporary rock sound, thrilling live performances, a look and feel that will captivate brands and we are truly energized to work with him"

    “McNicoll is a truly multi-faceted artist with already an extensive fanbase and awards behind his name and we are thrilled with a talent such as McNicoll joining our AMG family" says Duane Farley, EVP of AMG.

    McNicoll has continued to perform at various Quebec based festivals in alongside hand picked international artists from around the world and is well known for bringing the house down. His buzz and success in a short period of time also led to an invitation to join the cream of the crop of Canadian artists to perform internationally at Canadian festivals this summer of 2020.

    "I’m very excited to take my career to the next level with one of the biggest indie record labels around and this is a great opportunity for me to embark on a new journey. I’m very excited to be part of the AMG Sony distributed music family of artists and its evident that Mark and all of us share the same passion for music," says Stephan McNicoll.

    The signing of a multi-talented rock star McNicoll, is part of AMG’s belief that Quebec artists can achieve new international and global success.

    Electric Sun, the debut Hit single will be available on all Platforms early March 2020 !!!

    About Mark S. Berry & AMG:
    AMG is a leading Toronto-based entertainment & media company with an unparalleled client list of artists and content creators across film, television, music and digital media. Led by an experienced and innovative management team, AMG was formed in 1998 by international record producer, engineer & mixer Mark S. Berry and operates under his leadership as Chairman. Berry, whose extensive production, engineering & re-mixing talents has earned him 36 international gold & platinum records for such notable Grammy & Juno nominated musical icons as, David Bowie, Duran Duran, Yes, Boy George, Billy Idol, Kool & The Gang, Cameo, Carly Simon, Joan Jett & many, many more. The company is headquartered in Toronto, Canada, with offices in NYC, LA, Hong Kong, Seoul & Beijing.

    Since its founding, AMG Visuals has executive produced, financed or distributed several movies, including Drake: Homecoming and the upcoming General Two Gun multi-episodic TV series; and has almost an equal amount in development, under production, or completed but not yet released.

    Through its partner companies, including award-winning global creative music supervision agency AttackTrax, AMG also provides clients with unique music advertising, music brand integration and marketing opportunities across traditional, social media, mobile, film, television and gaming platforms. Already the owner of an extensive music publishing catalogue 50% owned by BMG Music, AMG's mission is to target potential acquisitions in the music, film & television industries ranging from independent record labels, artists, writers, DVD, feature length films, extreme sports content to purchases in the music publishing sector. AMG's focus is music distribution through its deal with Universal Music Group Distribution, the insertions of music into international feature film & television, as well as the development of reality based and documentary television programming.

    About AttackTrax:
    AttackTrax is one of the world's leading providers of 100% pre-cleared production music in all media. AttackTrax is committed to quality and offers 10,000+ tracks of music in all genres from world renowned music publishing catalogues. Previous AttackTrax insertions have included Making of The Matrix Reloaded, Coach Carter, Urban Legend, Harvard Man, Dawsons Creek, Roswell, MTV, Viacom, VH1 and many more including major sports programs internationally. The website has been designed as a state-of-the-art, automated, online customer experience and decision engine that functions on all platforms and complements an already world-class AttackTrax brand.

    For more information, please visit:

    Duane Farley, (416) 340-9111
    duane ( @ ) theamgcorp dot com

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