Liangbin Chen: Tenacious Cross-Border E-Commerce Pioneer

Liangbin Chen, a 40-year-old cross-border e-commerce entrepreneur, today announced that his Amazon cross-border business has achieved rapid growth in recent years and that he plans to accelerate brand internationalization and expand into global markets over the next five years. End Quote

(1888PressRelease) August 14, 2025 - According to the announcement, Liangbin Chen began his career in the local trading industry. Despite facing multiple challenges such as limited capital, language barriers, and logistics complexities, he persisted with independent product selection, customer service, and round-the-clock operations across time zones. Through continuous learning and data-driven market strategies, his business has expanded to more than 20 countries and regions—including Europe, North America, Japan, and South Korea—and achieved a fivefold increase in sales within just two years.

At the press conference, Liangbin Chen outlined his strategic priorities for the next five years:
Brand Internationalization — Register multi-language trademarks and create culturally distinctive product lines.
Supply Chain Upgrades — Establish warehouses in Southeast Asia, Europe, and North America to enhance logistics efficiency.
Sustainability — Promote the use of eco-friendly materials and green packaging to align with global low-carbon initiatives.
Digital Operations — Leverage artificial intelligence to optimize product selection, pricing, and advertising campaigns.

“Cross-border e-commerce is not just about competing on price—it’s a comprehensive competition involving brand value, user experience, and social responsibility,” Chen emphasized. “My goal is for overseas consumers to immediately associate our brand with Eastern quality and integrity.”

The announcement also encouraged young entrepreneurs to seize the opportunities in cross-border e-commerce, embrace long-term thinking, and focus on continuous improvement and innovation.

About Liangbin Chen
Liangbin Chen is an entrepreneur with more than a decade of experience in cross-border e-commerce. He specializes in Amazon global operations and has extensive expertise in international markets and brand management.

https://name.interceller.com/

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