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  • Mahindra Group Commissions Semiotic Study for Car Business, Hires Leapfrog Strategy Consultingís Hamsini Shivakumar
  • At Mahindra Groupís company, Mahindra & Mahindra Automotive Design has, in order to understand itís customer, especially the small utility vehicles, undertaken a semiotic audit, for decoding car driving culture through applying semiotic thinking. The SUV driver is considered to be a different persona than the regular small car driver.
  • Semiotician Hamsini Shivakumarís brand and semiotic consultancy Leapfrog Strategy Consulting Pvt Ltd has been roped in by Cosmos Strategy Consultants ...
  • March 28, 2020