JinJiang Inn Expects a Full House Over Shanghai World Expo 2010

JinJiang Inn hotel in Shanghai is expecting to be close to a full house over the Shanghai World Expo 2010 period, with some advance bookings being made in February. They are one of the few Shanghai hotels that will not raise their rates too much ahead of the major event, and the manager believes this decision has led to their popularity. End Quote

(1888PressRelease) March 23, 2010 - JinJiang Inn Shanghai hotel offers budget-priced accommodation with luxury facilities and services. The Shanghai accommodation is expecting to have almost a full house over the period of the Shanghai World Expo 2010 from May 1 to October 31 this year, owing to a decision not to raise rates too much over the period.

Ms Tracy Guo, Marketing Manager at Jinjiang Inn, explained the decision: "Our Shanghai hotel has always been focused on simple luxuries, pragmatic features and excellent service. We see no reason to raise our rates too much to luxury levels because of demand - and because of that, we are already seeing a substantial number of advance bookings for the World Expo".

The Shanghai World Expo will be divided into pavilions for participating countries, each holding events such as:
• Culturally focused singing, dancing and entertainment events
• Business networking functions
• Seminars
• Launches
• Policy discussions
• Corporate sponsored functions

"We find that business people prefer cheaper accommodation over the longer term - they don't need the bells and whistles, and the bills, that 4.5 star hotels create", continued Ms Guo.

Over 10,000 journalists have registered to cover the event, and crowds of up to 70 million are expected - the largest ever recorded at a World's Fair. This will stretch Shanghai accommodation to the limit.

Like the Olympics, a country must apply to the International World Expo Committee and be approved in order to host an annual World Expo. Pavilions at the World Expo, divided into countries, often cost upwards of US$17 million to build. However, returns to the country in the form of trade partnerships, tourism etc can run into the hundreds of millions.

About Jinjiang Inn:
The Jinjiang Inn chain was China's first economy hotel chain, comprised of 435 branches across 30 provinces and 116 cities. Professional and pragmatic spirit, sincere and continuously improving service, and the pursuit of simple and stylish have been the hallmarks of the brand.

For more information please contact:

Name: Tracy Guo
Position, Marketing Manager JinJiang Inn
Tel: +8621-61276600
Email: guoyating ( @ ) jj-inn dot com
Website:www.jinjianginns.com

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