Is Failure The Real F Word In Our Culture

In his new book, The Real F Word, Matthew Cossolotto unveils his unique approach to personal change, providing an easy-to-follow process for overcoming failure. End Quote

My main objective with this book is to help people FAILURE-proof their lives, especially critical in today's tough economy.

(1888PressRelease) March 13, 2009 - Former aide to Congressman (now CIA Director) Leon Panetta and House Speaker Jim Wright, Matthew Cossolotto has penned a self-help book with this provocative title: The Real F Word: The 7 FAILURE Traps of Highly Disempowered People (and what to do about them).

"Talk about stigma," Cossolotto said. "Nobody wants to be labeled a failure. Failure is the ultimate taboo topic – the real F word – in our culture."

In his new book Cossolotto unveils his powerful "Fix FAILURE First" approach to personal change, providing an easy-to-follow process called the Three Rs (Recognize, Reject, and Replace) for overcoming the seven disempowering FAILURE habits that hold people back from achieving their goals and reaching their potential.

Cossolotto’s FAILURE-Proof Your Life system reveals how you can:

• Employ the Six Axioms of Personal Empowerment to make positive changes in your life
• Replace disempowering FAILURE habits with their SUCCESS counterparts
• Exercise the Power of Promises to reach important goals
• Reject finger-pointing and take responsibility for your life
• Stop undermining yourself with negative self-talk
• Use positive affirmations to reinforce SUCCESS habits

Built around two seven-letter acronyms - FAILURE and SUCCESS - this book is must reading for anyone who wants to escape from self-defeating FAILURE traps and get on the SUCCESS track. Citing Yoda's words from Star Wars - "Named must your fear be before banish it you can" - Cossolotto says we first must recognize each FAILURE habit that holds us back before we can reject it and then replace it with the SUCCESS counterpart.

"My main objective with this book," Cossolotto said, "is to help people FAILURE-proof their lives and reach their true potential - especially crucial in today’s tough economy. This book is all about helping people reprogram their HabitForce software so it works for them."

As Ken Shelton, Editor/Publisher of Leadership Excellence, writes on the book's back cover: "This truly is personal change you can believe in."

Author of All the World's a Podium and The Almanac of European Politics, Matthew Cossolotto is president of Westchester, NY-based Ovations International. His multifaceted communications career also includes senior-level speechwriting and executive communications positions at MCI, GTE, and Pepsi-Cola International. For more information, please visit www.therealfword.com and www.ovations.com.

For review copies of The Real F Word or for interview requests, please contact Matthew Cossolotto at Ovations International: Email: standingo ( @ ) ovations dot com; Tel: 914-245-9721; Fax: 914-245-9713

About Morgan James Publishing
Morgan James has revolutionized book publishing — from the author's standpoint. Their Entrepreneurial Publishing™ model enriches authors as well as the company. Morgan James Publishing was selected for Fast Company Magazine's Fast 50 for 2006 for their leading creative thinking, significant accomplishments and stands to have a significant impact on the industry for the next 10 years. For additional information, visit http://www.MorganJamesPublishing.com.

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