In Spite Of Their Popularity Squats And Lunges Are Not The Best Exercises To Get Your Butt In Shape

If you're suffering from knee, back or hip pain, the most likely culprit is gluteal weakness/atrophy says San Francisco Bay Area specialized personal trainer Deborrah Cooper. To counter the "pancake butt" epidemic of the new millennium, her new e-book Improve Your Assets - 30 Days to a Better, Higher, Rounder Booty offers more than 80 client-tested options for developing a better bottom line. End Quote

(1888PressRelease) November 14, 2013 - You can't help but see them as you walk up and down the street - dozens of flattened, sagging rear ends. Deborrah Cooper, a San Francisco area specialized trainer and fitness writer has decided to do something about changing that view with an informative e-book "Improve Your Assets - 30 Days to a Better, Higher, Rounder Booty."

Citing studies that show a correlation between non-functional glutes and problems in the low back and lower body, Cooper shares why too much sitting, cardio only fitness routines favored by women, and a failure to work the largest muscles in the body (the glutes), is contributing to figure faults and hip, knee and ankle injuries suffered by both adults and youths.

Pop stars such as Beyonce, Shakira, and Jennifer Lopez have drawn attention to the derrière, making a curvy backside a desirable attribute for women; so much so that the legal butt augmentation industry is estimated to be around $26 million and growing. Unfortunately, as legal profits increase, so do profits in silicone injections and implants done illegally by unlicensed street doctors. "The risks of misshapen glutes, scarring or other injury, and even death to get a great looking butt are easily alleviated with just 20 minutes of targeted glute work done 3-5x per week," says Cooper .

Though squats and lunges are go-to exercises frequently recommended to build and tone the glutes, Cooper says those exercises alone will not be the magic bullet you might think.

"What you don't use, you lose. Flat butt syndrome is a side effect of a sit-down, computer/television/drive everywhere/video game playing society," she added. Whether your butt is saggy and shapeless, too flat, too wide or too big, it's never too late to change your hips for the better."

Improve Your Assets is available through www.improveyourass.com in PDF, and will be available soon for Ipads, Kindle and other e-readers on Amazon.Com.

About the Author
Deborrah Cooper has been an ISSA and ACE Certified Fitness Trainer for 13 years specializing in women, post-rehabilitation fitness, seniors and special populations. She has worked at some of the most prestigious health clubs in Oakland, San Francisco and the Inland Valley. Deborrah is also a prolific writer, having penned dozens of articles on health, fitness and nutrition, and authored three other titles available on Amazon.Com.

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