Badge Walks the Catwalk at Japan Fashion Week

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  • (1888PressRelease) October 15, 2009 - Kuala Lumpur – The glitz and glamour of the fashion industry swoops down on Tokyo during the much awaited 9th Japan Fashion Week to be held from the 19th to 24th October 2009. Scheduled to be held at Tokyo MidTown Hall and several other selected venues, the one week long fashion extravaganza would showcase the 2010 Spring/Summer collection from 45 brands from Japan as well as the rest of the world.

    For one week, Tokyo would be buzzing with a tangible vibe and excitement emanated by the hundreds of people involved in ensuring the success of Japan Fashion Week. Designers, their entourage of assistants, make-up artists, hairdressers and publicists would all be vying for attention from the bevy of buyers, fashion commentators and journalists expected to grace the shows. All would be eager to see if Japan’s fashion fraternity can continue to position itself strongly against the undisputed strongholds such as Paris, Milan, London and New York.

    Japan Fashion Week is a great opportunity for already established Japanese brands and aspiring designers eager to go shoulder to shoulder with the more well-known international fashion houses. Designers to watch out for include Ato Matsumoto with his men’s collection, MUG for the G.V.G.V brand that is expected to astound yet again with her Spring/Summer collection and Naomi Yamamoto from the popular tiny dinosaur brand. Other participating designers include several from Denmark such as Marlene Juhl-Jørgensen, Jane Kønig, Christian Westphal and Edwina Horl from Austria.

    Lee Lai Huat, Chief Executive Officer,, remarked, “No one can deny the excitement of watching a bevy of beautiful models walking down the runway parading beautiful clothing. And Japan Fashion Week is definitely a great opportunity to showcase Japan’s string of talented designers on the world stage. Fashion is a highly competitive industry and it’s quite a challenge to ensure the longevity of a brand in the market. However, it won’t be a challenge to find a place to stay in as is pleased to offer discounts and best hotel rates in Tokyo to ensure a great time at the show.” offers attractive rates at the following hotels and many others:

    Grand Prince Hotel Akasaka Tokyo (5-star)
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