Harvey Wayne Communications Announce Plans to Scale Market Reach

Top Quote Harvey Wayne Communications confirms plan to expand into 2 new UK markets in 2013 following the close of the first stage of market research. End Quote
    QuoteWe are not ready to disclose the towns just yet but we are very excited about our company%u2019s growth. The research we rolled out last quarter has pQuote
  • (1888PressRelease) February 19, 2013 - In the 4th quarter of 2012, Harvey Wayne Communications began research on different United Kingdom cities in order to find the best possible place to expand their business. Harvey Wayne Communications believes that in order to serve clients across a broader demographic, expansion in the UK is necessary. They began research in Coventry, Enfield, Kirklees, Bristol and Doncaster, where they studied consumer behavior and what influences consumers' buying decisions. Harvey Wayne Communications chose these specific locations because of the smaller populations, making it easier to really get a feel for the communities' consumer needs. The lower populated communities allowed Harvey Wayne Communications to focus on the specific niche, or demands, of local residents, which are often difficult to identify in a heavily populated area such as London.

    Harvey Wayne Communications used market research to determine which city would be the best place to begin their business expansion. They found that testing face-to-face marketing campaigns, sample surveys and questionnaires were helpful in revealing the opinions of consumers, in turn helping Harvey Wayne Communications make appropriate changes to their marketing and business approach.

    The firm announced earlier this week, their research to date has assisting in deciding on 2 new locations in which they plan to expand into. 'We are not ready to disclose the towns just yet but we are very excited about our company's growth. The research we rolled out last quarter has played an important factor in the decision of these locations' said Andy Jones, MD at Harvey Wayne Communications.

    Through the economic turmoil that has taken place in Britain since 2008, Harvey Wayne Communications has found a way to adapt and meet consumer's needs. New sales and marketing methods have been implemented in order to continue providing clients with a consistent flow of new customer acquisitions. Harvey Wayne Communications believe their expansion into these new locations will scale their market reach by 25% and generate an additional 400 customers per week for their clients.

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