Harvard Professor Michael Norton To Be Featured Guest On Ask The Cyber-Dating Expert Show

Top Quote Radio Show Host and Dating Expert Julie Spira to Feature Virtual Dating Segment on her online dating radio program. End Quote
    QuoteResearch shows if singles go on a virtual date before meeting for the first time, they will have more realistic expectations and a better experience.Quote
  • Los Angeles-Long Beach, CA (1888PressRelease) October 27, 2010 - To bring together love and science, On Saturday, October 30, 2010, Cyber-Dating Expert Julie Spira will be doing an entire segment on her radio show on virtual dating. Spira's featured guest will be Associate Professor Michael I. Norton from the Harvard Business School.

    Norton has been featured in the Economist, Financial Times, New York Times, Wall Street Journal and the Washington Post. He will be discussing his study, "People are Experience Goods: Improving Online Dating With Virtual Dates" from the Journal of Interactive Marketing.

    "Virtual dating is becoming a popular feature for online dating success," said Norton. He added, "Research shows that if singles go on a virtual date before meeting for the first time, they will have more realistic expectations and a better experience."

    Norton spoke earlier this year at the Internet dating Conference about his study and the dissatisfaction of singles that relied solely on the online dating profile information before going on a first date. In the study, Norton and his associates found that online daters spend seven times as many hours screening profiles and e-mailing potential partners than in actual face-to-face interactions. He found that virtual dating online improved the experience for singles offline.

    Ask the Cyber-Dating Expert Radio Show will air live on Saturday, October 30, 2010 at 2pm, eastern time on Listeners can call in at 646-929-0012 or sign up to communicate in the interactive chat room. The program will be recorded and be made available on

    About Ask the Cyber-Dating Expert Radio Show

    Ask the Cyber-Dating Expert Radio Show is a weekly dating advice show which features the Who's Who in the online dating industry and bestselling relationship authors. The program airs live on Saturdays at 2pm, eastern time.

    About Julie Spira

    Julie Spira is a worldwide authority in online dating and is considered an Internet dating pioneer. She created her first online dating profile in 1994 and successfully coaches singles looking for love online with her Irresistible Profiles Coaching programs. Spira is a frequent guest in the media and her dating advice has appeared in the New York Times, Los Angeles Times, Men's Health, Woman's Day, ABC News, CBS News, CNET, E! Entertainment, iVillage, FOX News, PC World, and WIRED. She is the author of the bestseller, "The Perils of Cyber-Dating: Confessions of a Hopeful Romantic Looking for Love Online." Visit her at

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