Hairstylist Transitions From Booth Renter to Full Service Salon Owner Profitably With Effective Marketing

A-List Salon Radio Show Interviewed Hairstylist and Salon Owner Chelle Morrison of Urban Betty Salon To Share Creative Marketing on October 22, 2013. End Quote

"When your business is evolving and changing, don't be afraid to grow," Chelle Morrison, owner of Urban Betty Salon.

Austin-San Marcos, TX (1888PressRelease) October 28, 2013 - "When I get out of my own way and let everything grow, it is amazing," salon owner Chelle Morrison summarized about her journey from booth renter to Salon Today 200 award-winning salon owner. Morrison, owner of Urban Betty Salon (www.urbanbettysalon.com) of Austin, Texas shared some of her creative and profitable marketing secrets with the A-List Salon Radio Show on BlogTalkRadio.com last Tuesday.

"Today, beauty professionals have even more opportunities to market themselves beyond the four walls of their salon.," said Veronica Woods, host of the A-List Salon Radio show and author of The A-List Salon: Insider Secrets of How Profitable Salons Wow Their Clients Every Day (www.alistsalonbook.com). The A-List Salon book features Urban Betty Salon along with 15 other award-winning salon owners.

In the interview, Morrison explained why she views email requests for donations as new opportunities to build brand recognition and relationships in the community.

The staff prepares pre-made gift bags including a gift card, salon brochure, product samples, business cards, and display items, according to Morrison. Even if her salon's gift cards do not get redeemed, the salon still gets exposure, Morrison commented. "If 50 to 500 people all walked by the [silent auction] bid table and saw my brand name, it's a win-win," Morrison said.

A natural networker, Morrison also revealed on the show how she partners with neighboring businesses through a business website exchange and cross-promotion during salon events, such as a Movember prostate cancer event.

During the show, Morrison also discussed how she gradually transitioned from a booth renter to an owner of a commissioned-based salon. After starting with just one assistant, she found employee management as less difficult and more profitable to manage. "When your business is evolving and changing, don't be afraid to grow...or else you will stay stagnant and close," Morrison advised.

To listen to this recorded show and other archived shows go to www.blogtalkradio.com/veronicawoods. To listen live to an upcoming show, you can call in at (347) 945-5061 or listen from the show link.

About Veronica Woods
Veronica Woods of My Salon Scoop Consulting (http://bookyourchairsolid.com), a division of V. Woods Enterprises, provides consulting, coaching and training services that enable salon professionals to attract and retain more happy clients-and earn greater profits. In addition, she consults with business owners and sales executives, with a focus on the beauty industry, who have hit a wall in their efforts to grow. She helps them jumpstart sales by implementing new strategies based on the data they collect on their best clients. A former product manager for a Fortune 500 company, she is also an MBA graduate of The Wharton School.

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