Free E-Book On Customer Testimonials Launched By Boston Marketing And Video Production Company Captains Of Industry

Captains of Industry, a Boston-based video production and marketing agency, launched a brand new free e-book today about How to Make Video Customer Testimonials. Drawing on their decade plus of experience, that Captains have pulled together some of their best tips about why and how video testimonials can be an important part of an inbound marketing strategy. End Quote

People trust people, and there is no substitute for having your customers explaining why they picked your company over the competition.

(1888PressRelease) May 27, 2010 - Boston, MA - Boston marketing, web design, and video production company Captains of Industry today launched a new free e-book with how-tos for creating video customer testimonials. Captains has over 10 years of experience producing video testimonials for leading companies such as First Wind, SolidWorks, and Alteris Renewables.

"Video customer testimonials turn our clients' websites into better lead generation engines," said Fred Surr, co-founder and Executive Producer of Captains of Industry. "People trust people, and there is no substitute for having your customers explaining why they picked your company over the competition. Your customers are the best salespeople you've got."

The e-book is split into two chapters: why video testimonials are important, and how to make them effectively. The Why includes topics like increasing your credibility, turning your website into a TV channel, increasing referrals, giving people content to share, and showing off the personality of your company. The How section includes topics like telling a story, making the videos snackable, guiding users into a sales funnel, optimizing videos for search, and the need to publish new videos on a regular basis.

The e-book was offered by Renewable Energy World as part of a webinar about video customer testimonials featuring Ted Page, co-founder and Creative Director of Captains of Industry.

Download the e-book to find out how you can make your own video testimonials: http://www.captainsofindustry.com/ebooks/How_To_Customer_Testimonials.pdf

About Captains of Industry
Captains of Industry is an independent marketing, web design and filmmaking company with expertise in renewable energy, viral marketing and web content development. The agency has created memorable work for clients ranging from First Wind and Deepwater Wind to Dunkin' Donuts, Bose Professional systems, Akamai and SolidWorks. In a BusinessWeek CEO Guide to Online Video, two of Captains' campaigns were ranked among the top ten created nationally. Learn more at www.captainsofindustry.com or follow us on twitter ( @ ) CaptainsBoston dot

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