FERA Ski Wear Partners With The Lalonde Group for Canadian Distribution of Stylish Ski and Active Lifestyle Apparel

Fera Intl Corp announces The Lalonde Group as the Canadian distributor for the brand's range of active lifestyle and ski apparel. The Lalonde Group, headquartered in Guelph, Ontario, will handle all Canadian distribution for Fera Ski Wear beginning Winter 2013/2014. Please see ferastyle.com and thelalondegroup.ca for more information. End Quote

Fera is unique in that it integrates sport with life like no other brand. Each piece has huge cross-over appeal - a fun detail, a hint of style.

(1888PressRelease) October 17, 2013 - Fera Intl Corp announces a new Canadian distributor for the brand's range of active lifestyle and ski apparel. Fera has appointed The Lalonde Group as its Canadian distribution partner. The Lalonde Group joins Fera having pioneered numerous premium brands from the US and Europe, and brings many years of sporting goods sales experience as well as an expert grasp of the evolving industry landscape.

The Lalonde Group, operated by Rick and Laura Lalonde, will seek to expand Fera's overall reach in Canada as well as introduce Fera's lifestyle offerings to the core Canadian ski market.

"Fera is unique in that it integrates sport with life like no other brand. Each ski piece has huge cross-over appeal and could easily function in an urban lifestyle setting while retaining the demanding functionality of gear intended for hard-core skiing. Consumers today aren't interested in one dimensional apparel. They want a piece that's going to perform on the mountain but not look out of place on the street. Something that has a fun detail, a little hint of style, but that still feels clean and refined. We are very excited to work with a brand that is so well poised to respond to this new breed of consumer," says Laura Lalonde, owner.

"Fera occupies a unique sweet spot - offering performance with a refined design philosophy at a very accessible price point. We're very excited to leverage their unique value proposition in a market that loves the outdoors and winter sports. It's a perfect match," Lalonde added.

The Lalonde Group, headquartered in Guelph, Ontario, will handle all Canadian distribution for Fera beginning Winter 2013/2014. Please see http://www.ferastyle.com and thelalondegroup.ca for more information.

"I think we found an ideal distribution partner in The Lalonde Group," says Eric Tung, President of Fera. "They have worked with some premium brands and understand that the interplay between functionality and that extra dimension that makes a garment interesting and emotionally resonant is key for consumer interest. They can articulate that. We look forward to growing our business with them."

About the Lalonde Group:
At TLG our brands are an extension of who we are and how we live. We are passionate about functional, unique brands for people who are inspired to live an active, socially conscious life but are looking for something a little extraordinary. The Lalonde Group is owned and operated by Rick and Laura Lalonde.

About Fera:
Fera creates stylish active and outerwear that transition beautifully from slope to sport to street. Founded in 1978, designed in LA and Hong Kong and tested by a community of athletic, fashionable icons, Fera apparel always feels as amazing as it looks. At Fera, we believe that the mark of a well-designed product is how it makes the wearer feel. Incredible fabrications and renowned fit deliver pure comfort and effortless freedom of movement, while clean, beautiful designs compliment the body. Try it on: we invite you to experience the unique comfort and ease that define Fera design. Feel Fera™ and you'll feel what we mean.

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