Fashion Shoe Brand Shellys Now Available Online Through

Top Quote Shellys Arrives @ End Quote
    QuoteShellys is...a great new arrival for our growing Shoe Boutique which houses a mix of the most fashion-led labels in the UKQuote
  • (1888PressRelease) November 20, 2007 - London: announced today the launch of fashion shoe brand, Shellys – now available online with

    Launched this month, Shellys is an exciting addition to the ever-growing ASOS Shoe Boutique. The collection consists of shoes in many guises – from the zip-front shoe boot, to the gold metallic panel front sandal, button detail midi high boots and the classic court, reworked for style-savvy online shoppers. The range incorporates 16 styles in a variety of colours from hot pinks and metallics to midnight hues.

    “Shellys is a successful high street retailer and a great new arrival for our growing Shoe Boutique which houses a mix of the most fashion-led labels in the UK,” says Nick Robertson, CEO,

    Price range: £50 - £80

    Launched in 2000, is firmly established as the UK’s leading online fashion store. offers an extensive range of own-brand women’s and men’s fashion, designer labels, lifestyle accessories and cult beauty brands. is the second most visited online clothing store in the UK attracting over 2 million unique visitors per month, and has received numerous awards such as Drapers E-tailer of the Year 2006, Retail Week Online Retailer of the Year 2007, and Business XL Company of the Year 2007, to name a few.

    About Shellys
    Shellys Shoes is a wholly-owned subsidiary of Stylo plc, based in Bradford, West Yorkshire, with a local head office in Oxford Circus, London putting it at the heart of the UK fashion industry. There are currently 7 Shellys stores throughout London and the UK and concessions in selected Barratts Shoe stores. The Shellys collection is all about leading fashion incorporating all the latest footwear trends as well as stocking leading fashion footwear brands.

    For more information, contact:

    Susie Young
    2nd floor
    Greater London House
    Hampstead Rd
    NW1 7FD
    020 7836 1284
    press ( @ ) asos dot com

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