Badge, Largest Online Basketball Database Retains Graham Stanley Advertising as AOR

Top Quote Graham Stanley Advertising has been retained by, the largest online basketball website and resource for agents, coaches and players around the world as advertising agency-of-record. End Quote
  • (1888PressRelease) April 19, 2011 -, the largest online basketball database, resource to player, agents and coaches worldwide has retained Graham Stanley Advertising as agency-of-record. In addition to its online database resource of more than 220,000 players worldwide, Eurobasket runs the number one international summer league which this year will be hosted by Chicago, Houston, Atlanta, New York, Las Vegas and Cologne, Germany.

    Graham Stanley will be responsible for developing advertising and collateral as well as digital and mobile strategies to promote properties.

    "We've worked for MLB and the USTA, it is exciting to be working with basketball on a global scale," said Larry Woodard GSA President and CEO. "It's the fastest growing global sport with more than 450 million participants and we believe we are uniquely positioned and can drive home the emotional connection between basketball, the payers and the fans"

    According to the National Sporting Goods Association, more Americans participate in basketball than any other team sport and basketball worldwide is surpassed only by soccer as the number one viewer and participation sport.

    "As we are facing a potential lock-out in the NBA, we want to make a bold marketing move and educate people about the high quality of basketball being played around the world." Says spokesperson Darryl M. Rashan, "Our database allows you to locate your college and track down where in the world college players continue to play the sport professionally. We think there is a significant market for this type of basketball information."

    In addition to consumer marketing Graham Stanley will be handling the Business to Business marketing of the account to corporations who desire to develop an international relationship with the thousands of players, agent and coaches worldwide who are connected by the site.

    About and its related web sites (,,,, and are a group of global basketball websites covering 242 basketball leagues in 153 countries.
    The site was opened in March 1997. Now the site has over 200 statisticians from different around the globe, who provide information about all pro and semi-pro basketball around the World. Currently it covers basketball on all continents around the world, in all pro basketball leagues, semi-pro and many amateur leagues. The database has over 200,000 profiles of coaches and players with over 50,000 photos. Since it was founded in 1997, it has grown to be the most popular basketball web site in the world with more traffic than

    About Graham Stanley Advertising
    Graham Stanley Advertising (GSA) is a full service advertising agency based in mid-town Manhattan. GSA is a small agency with a big vision. We craft marketing communications materials using both traditional and non-traditional channels. We have fully embraced digital and mobile marketing. We believe the rapid growth of social media, the convergence of marketing, media; politics and sport along with the increasing diversity of the nation have increased opportunities for savvy companies. We use consumer insight, new media and big ideas to give our clients an advantage in the market place.

    For more information contact:
    Jesse Gift at (212) 450-1619
    Jesse ( @ ) grahamstan dot com

  • FB Icon Twitter Icon In-Icon
Contact Information