The e- commerce industry is booming in China, particularly on the digital front. E-commerce sales in the first quarter of 2021 spiked 16% to $1.2 billion, according to The NPD Group. The increase was due in large part to the Feb. 12 Chinese New Year celebration, with sales in January growing 34%. The market was dominated by Chinese manufacturers.
Industry analyst, from The NPD Group said “It’s a country that is primed for savvy international brands seeking opportunities in new markets. Even if ...
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