Drip Marketing Letters Offers CMOs "Plug And Play" Content For Their Marketing Automation

Before the recession, CMOs had entire staffs to help execute a product's marketing plan. Now with fewer internal resources, CMOs must find creative solutions to squeeze their marketing budgets to generate leads and increase web traffic. Drip Marketing Letters are a "plug and play" solution to content generation for marketing automation systems. End Quote

(1888PressRelease) June 08, 2010 - One side effect of the slowdown in the marketplace has been that CMOs, sales professionals, business owners and marketing consultants have been asked to do more with fewer resources.

Before the recession, for example, a Chief Marketing Officer may have created her company's marketing plan, but it was common to execute the plan internally. Now that most marketing budgets have been slashed and marketing head count has been reduced, the CMO often becomes the chief cook and bottle washer who must now design the marketing campaigns and copywrite them.

Drip Marketing Letters was created as a "plug and play" solution to the time-consuming tasks of content generation for marketing automation systems. Marketers are discovering how important it is to automate inbound marketing responses to web visitors, prospect inquiries and webinar attendance since not all new sales leads are qualified to buy now.

Most sales leads need follow-up drip marketing campaigns to nurture interest over time. But each follow-up campaign must be designed and then copywritten, often a 10- to 30-hour time investment per campaign. http://www.DripMarketingLetters.com identified 8 fundamental drip marketing campaigns that all sales and marketing organizations need:

1. New Customer Welcome
2. Inactive Customer Reactivation
3. Website Inquiry
4. Prospecting to Cold Contacts
5. Event Marketing
6. Proposal Follow-up
7. Networking Follow-up
8. Event or Trade Show Follow Up

"More than 250 hours of development went into the creation of these campaign blueprints," says Lori Feldman, one of Drip Marketing Letter's marketing automation experts. "Each campaign includes a marketing strategy telling you when and how to use the letter series, between 6 and 8 messages to be used in a defined sequence and alternate subject lines and calls to action that can be modified to suit the business requirement."

The letters were conceived and written by Feldman, who is a past recipient of the Direct Marketer of the Year Award, and Susan Clark, the author of 11 technology quick study guides for a leading CRM software developer. The women also teach Drip Marketing Camp, where they show CMOs how to implement customized drip marketing campaigns using drip marketing letter blueprints. More than 100 campers have "graduated" from their month-long workshop.

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