DNA Behavior Announces My Entrepreneurial Style to Predict Entrepreneurial Behavior Powering Start-ups with HRTech Backed Science

Top Quote DNA Behaviorís My Entrepreneurial Style measures the top 5 behavioral traits crucial to entrepreneurial success. This new platform uncovers the individual's core strengths and struggles based on their Natural Behavior Discovery Profile and research into 250 entrepreneur-led businesses with revenue exceeding $1 Million per year. The latest offering takes applied behavioral science to a new level. End Quote
    QuoteWe are excited to provide results that can increase the success rate of entrepreneurs and entrepreneur-led teams.Quote
  • (1888PressRelease) October 27, 2017 - ATLANTA, GA. Ė DNA Behavior, a leading behavioral analytics firm specializing in digitalizing people insights, today launched a new My Entrepreneurial Style Discover process - predicting entrepreneurial success and empowering entrepreneurs to make smart career and business decisions.

    This product launch is founded on DNA Behaviorís ground-breaking entrepreneur genetic research surveying 250 entrepreneur-led businesses with revenue exceeding $1 Million per year. This research zeroed in on the personality traits associated with entrepreneurial success. My Entrepreneurial Style leverages this research to help entrepreneurs identify if they have the right genes to make innovative ideas and start-ups successful, measured by their Resilience, Risk Behavior, Creativity, Work Ethic, Focus, and External Charisma.

    This launch comes at a pivotal time for entrepreneurs and start-ups which are looking for ways to succeed when the odds are against them. Many industry experts cite a 90%+ fail rate for start-ups and credit having the wrong team, as a key failure point. My Entrepreneurial Style aims to help hopeful entrepreneurs measure if they have the genes associated with success, as well as fill any gene gaps with existing entrepreneur-led teams.

    ďDNA Behavior is pleased to be launching this product to help individuals measure their entrepreneurial genes," said Ryan Scott, Chief Technology Officer of DNA Behavior. "Starting, funding, leading, and growing a business in the digital age is becoming more and more of a challenge. Powering entrepreneurs with scientifically validated insights creates opportunities like never before seen."

    My Entrepreneurial Style is an online portal which guides individuals through a 10-minute entrepreneurial talent discovery process. Individualís answers are then measured using DNA Behavior's award-winning, proprietary algorithm. Finally, the My Entrepreneurial Style report. The results include an individual's core entrepreneurial style, individual strengths and struggles, and the five leading entrepreneurial genes on a series of custom dashboards and reports.

    This product is being launched in conjunction with two of DNA Behaviorís Strategic Partners, GarageWorx and Emory University, both located in Atlanta, GA.

    "We are excited to launch the GarageWorx Entrepreneurial Blueprint which provides entrepreneurs a path to success by utilizing the results found in the My Entrepreneurial Style report. With this new platform, we can increase the success rate of entrepreneurs and entrepreneur-led teams" said Josh Sweeney, Founder of GarageWorx.

    About DNA Behavior:
    DNA Behavior is the worldwide leader in the delivery of 3 innovative and scalable behavioral intelligence platforms: Communication DNA Ė a MarketingTech Platform, Financial DNA - a FinTech Platform, and Business DNA Ė an HRTech Platform.

    Established in 2001, DNA Behavior leads the behavioral management revolution for enhancing relationships, unlocking human potential, and managing business risks, delivering services in 123 countries and enhanced over 20 million client and employee relationships.

    DNA Behavior is headquartered in Atlanta, GA. For more information, visit

    Tripp Rockwell, DNA Behavior International (866) 791-8992

    For more resources from DNA Behavior, please visit

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