DivTECH Releases Direct Email Offering Allowing Companies to Reach Their Target Audience For As Little as 1 Cent per Email

Top Quote The Boston based technology company continues to add to their spectrum of lead generation solutions, with a new release offering powerful tools for business to business and business to consumer sales. End Quote
  • (1888PressRelease) October 23, 2013 - Email marketing has proven to be one of the highest ROI marketing activities a business can employ if they have the raw data and tools to process and target efficiently. The challenge has been in marketing to those who have not actively subscribed to one's opt-in list; the very people who companies wish to market to the most. A solution is now presented by DivTECH, a Boston based technology company who have recently launched a powerful online marketing portal to address these challenges.

    The DivTECH email marketing portal now empowers companies to send marketing messages via email to their target market, which they can define by multiple variables, including Geography, Industry, Company Size, and Professional Title when targeting businesses. In addition, demographic, purchase history, magazine subscriptions, and interest criteria on the consumer side allows for industry leading audience targeting. Combining this level of targeting with DivTECH's guaranteed and verified database of over 100 million consumers and businesses executives, allows companies to narrow in on their niche and still have the volume to deliver results.

    The new email marketing portal is focused on marketing to non opt-in email addresses, meaning users can create true direct email marketing campaigns similar in function to the direct mail business, substituting postcards with emails. While response rates may be lower for email when compared to direct mail, due to the exceedingly low cost per email, companies on average are able to reach out to an order of magnitude more potential clients for the same cost. Casting this larger net, combined with advanced tracking allows companies to easily see who saw their message and who took action, with full contact details so they can focus their future efforts on that top one percent.

    Josh Natella the President of DivTECH explained, "We have moved into designing solutions for companies because through our extensive consultancy we understood that no satisfactory answers to the challenges companies now face online currently exist, so it was our responsibility to create them. Our direct email marketing portal is one of the most flexible and powerful online tools available anywhere in the world, which is attracting new subscribers from major companies every day. The key benefit of our software is that we have a dedicated, active risk-management system working to keep users safe while greatly extending their reach."

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