Diablo Custom Publishing Launches New Member Magazine for Oakland Museum of California

Diablo Custom Publishing (DCP) brings their expertise to create a magazine that advances the brand message and mission of the Oakland Museum of California. End Quote

"For the first issue of Inside Out our main goal is to re-engage with our member community and let them know what to expect at the new OMCA"

(1888PressRelease) May 13, 2010 - Walnut Creek, CA - Diablo Custom Publishing (DCP), the leading San Francisco Bay Area custom publisher, announces the launch of Inside Out, a new member magazine for the Oakland Museum of California (OMCA). OMCA has completed the first phase of its exciting transformation. As part of the reopening on May 1, 2010, OMCA introduced Inside Out, a publication dedicated to telling the story of California through many diverse voices.

DCP is excited to bring its expertise to this important project and help OMCA create a magazine that advances the brand message and mission of the museum. In addition, the primary objectives were to:
> Reflect the spirit of innovation and progressive thinking inherent in OMCA's transformation.
> Make OMCA a thought leader inside the museum and throughout California.
> Inspire readers to come back for repeat visits.

The result is a 20-page vibrant publication written primarily for OMCA general membership. The title Inside Out reflects the museum's intent to reveal everything from the inner workings of OMCA to recommendations that take readers out and about through California. The feature story of the inaugural issue is aptly named, "Reinvention."

"For the first issue of Inside Out our main goal is to re-engage with our member community and let them know what to expect at the new OMCA," says Lori Fogarty, Executive Director at OMCA. "Looking forward, we want Inside Out to include so much valuable content that people don't just read it, but they pass it along to friends, and ultimately become members so they can continue receiving it. We're very excited about this new communication tool, and are thrilled to offer this as a part of our member benefit package."

"We've been working closely with OMCA's talented marketing team for several years through our regional publications," says Barney Fonzi, Group Publisher at Diablo Publications, parent company of DCP. "We're very pleased to have broadened our relationship with OMCA and extended our ability to help accomplish their important goals. Contributing to the success of Bay Area institutions, especially one as vital as OMCA, is at the core of our company's mission."

About Oakland Museum of California
Originally opened in 1969, the Oakland Museum of California (museumca.org) is the only museum in the state devoted exclusively to the art, history, and natural sciences of California. Building on its tradition as the "museum of the people", OMCA celebrates the many people, places, inspirations and aspirations that shape the California identity and experience.

About Diablo Custom Publishing
DCP (www.dcpubs.com), the San Francisco Bay Area's leading custom publisher, provides complete print and online custom content services to a diverse group of clients, including the American Cancer Society, Catholic Healthcare West, Comcast, Chevron, the Oakland Athletics, and the San Francisco Giants. With over 30 years experience and an award-winning creative team, DCP develops integrated marketing programs that help companies communicate brand value, deepen customer loyalty, and increase revenue. DCP is part of the Diablo Publications group, one of the country's largest independent regional publishers.

http://www.diablomag.com

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