Del Mar Thoroughbred Club (DMTC), Today, Announced the Release of "Del Mar Mobile" for the 2012 Racing Season

The Del Mar Mobile app is a new and exciting development launched on Opening Day 2012. The app is proving to be a first-rate winner among discerning racing fans in Southern California and beyond that has expanded and enhanced the Del Mar Mobile experience that first hit the mobile devices of track patrons in 2011. End Quote

Forecasts say that mobile will outpace desktop and lap-top sales by 2015 and we know that mobile phone usage is shifting more to data than voice. We knew we wanted to invest the time, talent and money in this effort now and we are delighted with our results so far.

(1888PressRelease) August 24, 2012 - Del Mar Mobile is a comprehensive resource for all things related to the Del Mar racetrack this summer. Users can view events and concerts, receive exclusive promotions and offers or utilize the real-time results feature. Del Mar Mobile also features live streaming races, instant race replays and Cybertote (real time results, odds, will pays, scratches, etc.). It represents a commitment by the track to stay in step with the general population's instantaneous desire to have news, knowledge and entertainment right in the palm of their hands.

Using input from several focus groups, scientific findings by its inventors, discussions with horseman and handicappers and the feedback from patrons and fans, Del Mar Mobile has been fine-tuned and further enhanced making many users to declare it to be the best thing of its kind in the business. "We were good before; we're much better now," said Craig Dado, Senior Vice President, Marketing for Del Mar Thoroughbred Club. "We've had savvy race trackers tell us they love it. We've had folks who are new to the game say they are very comfortable with it. We've had others who say they are afraid to use many kinds of technologies, but have found the app very easy to use."

"It was a natural for us to go deep into this," Dado continued. "Forecasts say that mobile will outpace desktop and lap-top sales by 2015 and we know that mobile phone usage is shifting more to data than voice. We knew we wanted to invest the time, talent and money in this effort now and we are delighted with our results so far."

"Del Mar Mobile allows users to quickly and safely access information from the history of Del Mar to that of an upcoming race by taking advantage of the on-track mobile feature," said David Turner, the CEO of Parallel 6, the company that designed the app in conjunction with The Renaissance Companies. "Fans finally have access to all necessary information in the palm of their hand to enjoy the races, concerts or other on track activities. Del Mar Mobile improves the overall race-day experience." Turner continued, "But to quote one of Del Mar's early patrons, Jimmy Durante, 'you ain't seen nothing yet!' We will be working with Del Mar to incorporate new features on a continuous basis to enhance the overall racing community's experience."

For more information on Del Mar Mobile, please, visit www.dmtc.com or to download the app, visit http://itunes.apple.com/us/app/del-mar-thoroughbred-club/id542744223?mt=8 for iPhone or https://play.google.com/store/apps/details?id=com.dmtc for Android devices.

About Del Mar:
Del Mar, the seaside racetrack founded by entertainment icon Bing Crosby and a crew of his Hollywood pals back in 1937, will celebrate its 75th anniversary this season when it races for 37 days between July 18 and September 5. The picturesque oval, known far and wide as the west's best locale to see champion horses and horsemen in action each summer, races on a Wednesday through Sunday schedule with an addition day of sport thrown in on Labor Day Monday, September 3.

About Parallel 6:
Parallel 6 (www.parallel6.com) and The Renaissance Companies have teamed up to create mobile technology intended to revolutionize the thoroughbred racing market. The initial launch of Del Mar Mobile brings future-edge technology to the thoroughbred industry, creating a more interactive experience for racing enthusiasts. The mobile technology platform continues to accomplish its purpose: to boost attendance, increase revenue, provide cost effective marketing and advance the sport or thoroughbred racing.

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