Edgy commercials also highlights its network and collaboration expertise.
(1888PressRelease) May 05, 2010 - Datacraft is launching a new TV commercial (TVC) campaign entitled 'More than just networks…' to reinforce its strong expertise in network and collaboration and establish its credentials in the IT virtualisation space.
With over 20 years of proven track record in IP network integration, Datacraft is well established as a leading systems integrator in the network and collaboration space. However, with the recent increase in activities and successes in the virtualisation and cloud computing space, Datacraft is keen to promote awareness of its credential in addressing the virtualisation market. It hopes that the new TVC campaign will catapult its position as a strong contender in this market.
"Everyone knows us for our network integration expertise but the fact is we have so much more to offer than that," said Bill Padfield, CEO of Datacraft Asia. "We want to drive home the message that we have built good credential and proven capability when it comes to implementing advanced virtualisation solutions. We also want to change the perhaps narrow perception the market has of Datacraft as the "networks guys". We are actually so much 'more than just networks' with our comprehensive portfolio ranging from security, converged communications, performance optimisation, call centre to IT consulting, outsourcing, managed service and training."
In the virtualisation arena, Datacraft has built up impressive credentials, forging strong relationships with vendor partners such as Cisco, EMC, VMware and Microsoft, to offer clients a holistic virtualisation roadmap. It has already established a 'Go-to-market' reference framework with these partners and is in the process of completing an ambitious training programme, as part of its ongoing effort to equip its implementation force with the most updated skills, certifications and expertise to work on existing and future technology in this domain.
"Our strong network with industry-leading partners makes us a very compelling option for organisations looking towards virtualisation, to materialise their vision and uphold their market competitiveness. Through our partnership with the leading vendors, we are able to recommend best-of-breed solutions and provide strong post-sales support through our certified expertise in working with the relevant technologies. This unique capability to integrate the various technologies is a key strength that few systems integrators can boast of," said Padfield.
The TVC, which compromises three 30-second TVC spots with each focusing on collaboration, virtualisation and network respectively, will be aired on BBC World News and CNBC Asia from 5th April for a period of six to eight weeks.
About Datacraft
Datacraft is a wholly owned subsidiary of Dimension Data plc (LSE:DDT), a US$4 billion leading global IT solutions and services provider. Datacraft operates in over 50 offices across 13 Asia Pacific countries. We help clients plan, build, support, manage, improve and innovate their IT infrastructures. Datacraft combines an expertise in networking, security, data centre, storage, Microsoft solutions and converged communications & contact centre technologies, with advanced skills in consulting, integration, training and managed services to craft IT solutions for businesses.
Edgy commercials also highlights its network and collaboration expertise. 
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