CWT Increases Travellers' Choices with More Independent Hotels

Top Quote Non-GDS properties not a problem with new CWT hotel booking solution End Quote
  • (1888PressRelease) July 21, 2011 - AMSTERDAM - Carlson Wagonlit Travel (CWT) today announced a new, non-GDS hotel booking solution called CRS by CWT, which acts as a hotel central reservation system (CRS) aggregating diverse hotel content in one place. Hotels not in the global distribution system (GDS) can be contracted, loaded, and distributed through a client's established online and offline booking channels. CWT travel counsellors can then easily access hotels listed in CRS by CWT and online booking tools can display non-GDS hotels to travellers making reservations online. CRS by CWT is available to CWT's global clients today.

    CRS by CWT gives clients numerous benefits over their current ways of accessing non-GDS hotel content. For instance, CRS by CWT helps drive compliance to the company's travel policy by directing travellers to company-preferred booking channels and hotels, leading to better data capture and travel programme performance measurement. In Europe, the Middle East and Africa, 50% of all hotel bookings are for non-GDS hotels; CRS by CWT will help drive booking within the GDS.

    CRS by CWT can also improve satisfaction for travellers who can book the hotel they need at the same time they book air travel, car rentals, etc. They no longer need to wait for a confirmation or find the non-GDS hotel themselves.

    Finally, as reservations are captured in the system, travellers can be tracked more accurately, and contacted if need be in the case of a crisis situation for example.

    "In the past when certain hotels were not available through the traditional GDS route, a CWT agent or traveller would have to be very resourceful to find a suitable hotel nearest to the client's remote site. These properties are often small, local independent hotels and a phone call or email would be necessary to reserve them," said Pauline Quéré. "But CRS by CWT makes everyone's lives easier: travellers can book hotels directly in the online booking tool (OBT) when they book other travel, and travel managers have a more accurate view of hotel travel spend. In addition, as well as loading non-GDS hotels, CRS by CWT allows adding a client's own properties. For instance, energy services clients typically have company-owned properties near oil rigs or mining camps, and many companies have on-site lodging for their company training centres. CRS by CWT will allow them to incorporate these properties into existing booking platforms."

    For more information about CWT, please visit our global website at

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