Canadian Tourism Commission to Sponsor Culinary Tourism World Summit in Halifax, NS, Canada September 19-21, 2010

The Canadian Tourism Commission will sponsor the Culinary Tourism World Summit in Halifax, Nova Scotia, Canada September 19-21, 2010. The Summit is the world's premier culinary travel education and networking event for the tourism, hospitality and foodservice trade industries. End Quote

Canada is one of the world's great culinary tourism destinations. From coast to coast to coast we are a land of food and flavours. We are naturally hospitable and love to share our stories, the personal connections that make our local food culture so strong and vibrant.

(1888PressRelease) June 14, 2010 - Halifax, NS, Canada and Portland, OR, USA - The most heralded event in the 2010 culinary tourism calendar has received overwhelming support from Canada's culinary tourism driving force, the Canadian Tourism Commission. The International Culinary Tourism Association (ICTA) and Taste of Nova Scotia announced today that the CTC has taken a leading role in the conference coming on board as the Presenting Sponsor of a major keynote address, specifically bringing well respected Canada Food Network host chef Michael Smith to participate in the September 19-21 event in Halifax.

"The Canadian Tourism Commission is proud to play an integral part in the inaugural Culinary Tourism World Summit and very pleased to support Chef Michael Smith's participation. Culinary Tourism is a unique travel experience and Canada has it in spades!" states Monica Campbell-Hoppe, Director U.S. Media Relations, Canadian Tourism Commission.

Chef Michael Smith will deliver the keynote address on September 20 addressing the theme of the conference, "One World, One Table - Using Culinary Tourism for Economic Development" and will also be leading a panel discussion on September 21 with other world renowned chefs on key issues impacting the culinary tourism worldwide. Chef Michael Smith's presentation is not to be missed and he adds, "Canada is one of the world's great culinary tourism destinations. From coast to coast to coast we are a land of food and flavours. We are naturally hospitable and love to share our stories, the personal connections that make our local food culture so strong and vibrant."

Three hundred international culinary tourism industry professionals are expected to attend the first ever World Summit, hosted by the International Culinary Tourism Association (ICTA) and presented by Taste of Nova Scotia. Registration continues with early bird rates of only US$669 for non-ICTA and US$569 along with the extra value of no HST (tax) for Canadian delegates. And register by July 31 and be entered to win a Culinary Mobile Workshop valued at US$90.

In addition to Chef Michael Smith's keynote address, topics in both academic and general tracks to be covered at the Halifax, Nova Scotia event include

• Noted Canadian Chef Michael Smith - will deliver the Summit's keynote address
• Food Inc.'s Robert Kenner - the film's producer discusses social responsibility and why it is everyone's business to support local agriculture and cuisine as much as is feasible - both at home and on the road
• The Future of Small, Local & Independent Restaurants - what successful independent restaurateurs have done to ensure the success and long-term stability of their businesses, in spite of the fast growth of chains
• Reaching the Culinary Consumer of Today - and Tomorrow - how culinary travel marketing strategies need to change to keep in step with today's consumer expectations
• Turning Residents into Culinary Ambassadors: The Case of Nova Scotia - what every destination needs to know about how to leverage your own local and no-cost word-of-mouth publicity
• Break-Out Sessions on Social Media, Culinary Tour Operations and best practices in culinary tourism product development and marketing
• Mobile Workshops - 4 educative mobile workshops will show delegates what small Nova Scotian businesses have done to remain competitive. Choices include Cool Climate Grapes; Going Organic; Acadian Maple; and Fox Hill Cheese Case Study

"Taste of Nova Scotia is thrilled the Canadian Tourism Commission is supporting the "One World, One Table" World Summit," says Janice Ruddock, Executive Director of Taste of Nova Scotia. "Being the leader in culinary tourism in Canada, there could be no better partner than the CTC to bring the conference to a whole new level for participants, speakers and media."

Visit www.culinarytourismworldsummit.com to register with early bird rates available until July 31, 2010 and the chance to win the Culinary Mobile Workshop of your choice, a US $90 value.

For more detailed information about the 2010 Culinary Tourism One World, One Table event visit www.culinarytourismworldsummit.com. For more information about Taste of Nova Scotia, visit www.tasteofnovascotia.com.

About the International Culinary Tourism Association (ICTA)
The International Culinary Tourism Association (ICTA) is regarded by the tourism industry, as well as media, as the world's go-to authority for everything to do with culinary travel. The Association provides culinary tourism community, education, product development and marketing assistance.

www.culinarytourism.org

About Taste of Nova Scotia
Taste of Nova Scotia is a unique, province-wide marketing program, whose members are committed to offering the very best culinary experiences and products that Nova Scotia has to offer. The Taste of Nova Scotia membership base includes more than 120 quality food producers and processors, as well as a collection of the best restaurants in the province.
www.tasteofnovascotia.com

For more information please contact:
Erik Wolf, President
International Culinary Tourism Association
erik ( @ ) culinarytourism dot org
(+1) 503-213-3700 (Erik Wolf direct) or (503) 750-7200 (Association offices)

Janice Ruddock, Executive Director
Taste of Nova Scotia
janice ( @ ) tasteofnovascotia dot com
(+1) 902-492-9291, ext 111

Social Media:
Facebook: www.facebook.com/CulinarySummit
Twitter: ( @ ) CulinarySummit, ( @ ) TasteofNS, @WinesofNS

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