Cheshire West and Chester Council launches City Walls trail app

Cheshire West and Chester Council has launched a state-of-the-art app to help people explore and enjoy the remarkable heritage of Chester's City Walls and Towers. The 'Chester Walls Quest' app is the first of its kind for a heritage site in the UK, and is compatible for the iPhone, iPad, and iPod touch. It can be downloaded free from the App Store and Google Play Market. End Quote

(1888PressRelease) November 27, 2012 - Chester Walls Quest is a new game-based, self-guided tour around the City Walls and Towers. It is compatible with iPhone, iPad, and iPod touch devices running on iOS 4.0 or later, and it helps visitors to experience the heritage highlights and share their experiences in an entirely new way. Chester Walls Quest makes discovering the story of the Walls more fun and interactive than ever before. It combines factual information with maps, stunning multimedia, and the option to play a social location 'quest' game that enables the visitor to unlock more content as they 'check-in' to different locations around the Walls, and share their experiences with friends using social media. Chester Walls Quest is currently available for download on the App Store for free in the Travel category. https://itunes.apple.com/gb/app/chester-walls-quest/id511262340?mt=8

Intuitive design makes the app simple to use, and completely addictive. A GPS-enabled map makes it easy for visitors to navigate around the Walls at their own pace, and layered content enables them to choose what kind of experience they want - whether it's a family day out, or a more in-depth heritage tour. The app is supported by a website, which visitors can use to plan their visit beforehand or follow it up afterwards.

The app uses a broad range of multimedia techniques to tell the amazing stories of the Walls, including 3D CGI animation, audio and video dramatisation, interactive activities, interviews with experts, and historic works of art. See Queen Aethelflaed rallying her warriors for battle, take part in a Civil War straw poll, and discover the mystery of the centurion's tombstone… Find out who 'Hugh the Wolf' was, zoom in on the details of local photographs and paintings, and make your dreams come true at the Wishing Steps. If you're into game playing you can complete challenges and quizzes to earn points, unlock rewards and climb up the leader board.

Chester Walls Quest will help to make the City Walls one of the best historic city trails in Europe, turning Chester into a 'must-see' international heritage destination. It has been developed by interpretation consultants Imagemakers for the 'Explore the Walls' European PORTICO Project to restore and re-interpret Chester's City Walls and Towers.

PORTICO is a cooperative project of the cities of Chester (United Kingdom), Gent (Belgium), Koln (Germany), Utrecht (the Netherlands), and the Initiatief Domplein foundation in Utrecht. The project's goal is to make the partner cities' archaeological heritage visible by developing new methods, techniques and ways of thinking about urban development - above and below ground. PORTICO is sponsored by the European Regional Development Fund. The city of Utrecht is lead partner.

In Chester the project was commissioned and managed by Chester Renaissance, part of - and in partnership with - Cheshire West and Chester Council, and its Historic Environment Team.

About the Developer:
Imagemakers are interpretation strategists, consultants and designers working throughout the heritage, cultural and tourism sectors. We believe in the power of great storytelling and beautiful design, using appropriate media platforms to communicate with audiences. We can develop full interpretation strategies, audience development plans, outdoor and indoor displays, digital media and audiovisual projects. (C) Imagemakers Design and Consultancy Ltd 2012. All Rights Reserved. Apple, the Apple logo, iPhone, iPod touch and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

http://www.explorethewalls.com

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