Chateau de Bangkok Creating Its Own Rays of Hope in the Midst of Crisis

Top Quote Chateau de Bangkok, a boutique Bangkok hotel, believes that the global financial crisis has been a positive, strengthening experience for the business. Big losses are forecast for the tourism industry in Thailand generally this year, yet Chateau de Bangkok expects to emerge from the crisis stronger than ever with new policies and procedures and a stronger customer base. End Quote
  • (1888PressRelease) August 14, 2009 - Chateau de Bangkok, a Bangkok hotel offering boutique Sukhumvit accommodation, believes that the global financial crisis has actually been a good thing for their business.

    The outlook in Thailand generally is gloomy, with the US recession, rising oil prices, domestic political upheaval and swine influenza all impacting on the tourism industry. However, the Bangkok boutique hotel has seen a myriad of positives come out of the GFC in the last 12 months.

    There are several areas where Chateau de Bangkok's management identify that the economic slowdown has actually been of benefit:
    The push to develop better service standards, policies and procedures
    The available time to undertake in-house training
    The broadening of their customer base, as guests of more expensive hotels look for similar offerings with better value.

    "Other businesses have lost key staff, let training regimes go, and gone into standby mode. Chateau de Bangkok has actually used this time to improve our offering, train staff and look into innovative new ideas", said Mr. Marc Schaub, general manager of the Bangkok business hotel.

    Mrs. Somrudee Nooner, director of sales and marketing at Chateau de Bangkok, agrees. "We've been able to upskill plenty of staff, and have created new service procedures that guests have noticed and appreciated because of the slowdown", she said. The hotel has jumped several popularity places, from #138 to #125 out of 524 on travel reviews site TripAdvisor.

    Mrs. Nooner also believes that while the tourism industry is forecast to lose more than 200 billion baht this year, Chateau de Bangkok will not necessarily follow suit. "We are building a strong customer base with our new improvements, and although payoff might be minimal at the moment, it will only grow over time".

    About Chateau de Bangkok:
    Chateau de Bangkok is a 4-star boutique hotel, conveniently located only minutes from the Skytrain, Sukhumvit Road and some of Thailand's best shopping, dining, and nature reserves. It is described as 'an oasis of continental chic, spacious relaxation and attentive service, all within minutes of Bangkok's world-famous attractions'. Room facilities at Chateau de Bangkok include Jacuzzis, fully equipped kitchens, separate living and sleeping areas, and state of the art technology. A fitness center, pool, steam room and sauna ensure that guests feel as invigorated as they do relaxed. Chateau de Bangkok consistently exceeds visitor expectations.

    For more information contact Mrs Somrudee Nooner, Director of Sales & Marketing, Chateau de Bangkok
    Email: dos ( @ ) chateaubkk dot com

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