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Cassidee Jane Jewelry Opens Handcrafted Jewelry Store on Etsy

Top Quote Looking for one-off handcrafted jewelry to complement a special outfit or give as a gift? Find retro inspired handmade jewelry including western jewelry on CassideeJane.etsy.com. End Quote
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    QuoteI started designing handcrafted jewelry about five years ago as a whim and found that I didn’t want to stop with just pieces for myselfQuote
  • (1888PressRelease) March 27, 2009 - Arlington, TX- Cassidee Jane Jewelry launches a new Etsy store featuring handcrafted jewelry designs with pieces inspired by retro jewelry, Oriental jewelry and western jewelry themes. Necklaces, bracelets and earrings are created using natural and enhanced stones or artistic glass beads.

    “I love the fact that Etsy is a community of artisans that is growing because consumers appreciate the opportunity to purchase handmade items including handcrafted jewelry,” said Dot Anderson, designer of the Cassidee Jane line. “I started designing handcrafted jewelry about five years ago as a whim and found that I didn’t want to stop with just pieces for myself. I kept having ideas that I wanted to create.”

    Sometimes inspiration for a handcrafted jewelry project comes from the stones themselves as she searches through online bead stores as well as area bead shops. “Some of my first pieces combined aventurine, pearls and onyx,” said Anderson, “and I continue to return to that combination as well as to aventurine, pearls and rose quartz. These are very soothing colors and who isn’t looking for a little more calm these days?”

    Cassidee Jane designs have been marketed in jewelry, antique and craft stores that allow Anderson to design for fun and sell in retail environments that take care of all the details of customer purchases. “I don’t have the time to make enough pieces to wholesale or to spend weekends at craft fairs, so I look for ways to retail and to continually reach more customers,” said Anderson.

    “I think we are living in a very creative time and a time of individual expression,” she said. “A certain type of customer prefers to put together outfits that reflect their individuality and although they don’t have time to create handcrafted jewelry or design clothing themselves they seek it out.

    About Cassidee Jane Jewelry
    Anderson has a career in marketing and public relations consulting currently working with clients in both the US and the UK. While these require creative thinking she also enjoys creating jewelry, freelance writing, and photography. Anderson’s Cassidee Jane designs of handcrafted jewelry can currently be purchased through her Windward Trading Company shop inside the Shoppes of Brownstone Village in Arlington, TX, and through Windward Trading Company on ebay. She is a member of the Etsy Texas community on Etsy.

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