BUSINESS MANAGEMENT EXPERTS LAUNCH 21ST CENTURY LEADERSHIP BOOK: How to Earn the Gift of Discretionary Effort - Bonuses available until May 1st

Top Quote Thought leaders on Discretionary Effort and business management consultants Karla Brandau and Douglas Ross announce the official launch of their new book, How to Earn the Gift of Discretionary Effort. It is available on Amazon. Bonuses for purchase are available until May 1st. End Quote
    QuoteEarning the gift of discretionary effort is the most important factor in 21st century organizational success.Quote
  • Atlanta, GA (1888PressRelease) April 04, 2018 - Karla Brandau and Douglas Ross announced today that their new 21st century leadership book, How To Earn the Gift of Discretionary Effort, is now available on Amazon. By purchasing the book before May 1st and documenting your receipt number at, you will receive valuable bonuses. The bonuses include a webinar on confidence and charisma, the e-book The Leadership of One, and a discount on the Discretionary Effort Online Coaching and Mentoring series beginning in May.

    Brandau and Ross poured 60 years of combined business experience into this book that launches their world-wide discretionary effort initiative. The principles taught in the book help executives and managers tap into the discretionary effort of employees and re-engage workers who are in a disengaged state. It improves the touch points between employee and manager, creating a culture where workers decide to stay and not exit the company in increasingly better economic times.

    Discretionary effort, the added effort that employees give when they go beyond what is required to get a paycheck, is key to 21st century leadership success yet many leaders lack the skills and tools to foster this type of culture across their organization. According to Gallup, only 13 percent of employees are engaged at work. This illustrates the significant opportunity for organizations to improve engagement. By increasing engagement and discretionary effort for just 10 percent of employees, an organization can add thousands of dollars to its bottom line. View a complimentary webinar at

    “Maintaining an engaged workforce is a constant challenge but when discretionary effort is consistently and freely given, employees become the organization’s greatest competitive advantage,” said Karla Brandau. “In working with clients over the years, we’ve seen countless companies struggle with motivating, inspiring and engaging employees. With this program, we hope to close the gap between managers and disengaged employees.”

    The Discretionary Effort Leadership coaching and mentoring program set to begin on May 8th, gives leaders and managers the inspiration and the important tools and skills they need to impact the conscious decision employees make every day on whether or not they will give discretionary effort.

    The program teaches leaders how to:

    • Earn the respect and loyalty of employees
    • Keep employees engaged in meaningful work
    • Minimize the departure of valued employees

    For an app that helps you calculate how disengagement is impacting the bottom line, go to

    About The Gift
    Gerald Bissett, retired Vice President of Advocis, said about the book,
    “Discretionary Effort Leadership is a novel and comprehensive approach to developing high-quality leadership skills. In this fast-developing and rapidly-changing business environment, such skills are absolutely essential to maintaining an edge over the competition. Ross and Brandau have tapped into the vast array of leadership characteristics to ferret out those qualities and techniques that best enable today/tomorrow’s business and professional leaders become successful. This book is an absolute ‘must’ for anyone aspiring to provide high-quality leadership to his/her organization.”

    About the Creators of How to Earn the Gift of Discretionary Effort
    How to Earn the Gift of Discretionary Effort and the world-wide discretionary effort initiative were created by Karla Brandau, CEO of Workplace Power Institute, and Douglas Ross, CEO of Principle Dynamics.

    For more information, visit their website at

    United States Office
    Karla Brandau
    Karla.Brandau ( @ ) DiscretionaryEffortLeadership dot com

    Canadian Office
    Douglass Ross
    Douglas.Ross ( @ ) DiscretionaryEffortLeadership dot com

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