In late June, the study will survey 2,000 first, second, and third-generation Asian Americans ages 16-59 - comprised of self-identified Chinese, Filipino, Indian, Korean and Vietnamese Americans. The research will be fielded mid-June, online and in six languages. The study will include several key markets representing 70% of the Asian American population in the United States.
Research to Look at Media Needs, Usage and Preferences of Growing U.S. Demographic
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