Brand Loyalty Strategies Introduced by Northern Direct Ltd to Increase Return on Investment

Top Quote Matthew O'Hara, Northern Direct Ltd MD said that "A brand serves as a container for a reputation to build on strong recognition; Northern Direct Ltd has increased loyalty and further developed promotional strategies to reach more customers through raising brand awareness for their growing client base." End Quote
    QuoteIn some case studies we have been able to increase loyalty by more than a third. Introducing some incentives for our sales and marketeer's to strengthQuote
  • (1888PressRelease) September 20, 2012 - Northern Direct Ltd based in the North East of England in Newcastle City Centre is an outsourced sales and marketing company, dealing with their customers directly with a friendly face to face approach; they have increased brand loyalty for their clients by 34%. Managing Director Matthew O'Hara believes that protecting and raising brand awareness is one of the key factors that contribute to growth in the outsourced marketing industry.

    Quality standards have been introduced by Northern Direct Ltd which have led to increased levels of customer service and lead generation.

    The new benchmarking has also contributed to greater brand loyalty. Northern Direct Ltd have recently taken on branding for some of their major clients, whereby increasing awareness of the brand and communicating some of the brands core values are now being used in Northern Direct Ltd's marketing approach.

    The Newcastle based firm believe that branding is the process of creating distinctive and durable perceptions in the minds of consumers. A brand is a persistent, unique business identity intertwined with associations of personality, quality, origin, liking and all of the determination and representation that goes into providing the best quality for both customer and client.

    Northern Direct Ltd's Managing Direct Matthew O'Hara announced today that new incentives would be introduced to drive brand loyalty. "We are very excited to further push brand development for our clients Working on increasing the awareness of brands to different demographics is interesting and is proving a worthwhile investment for our clients. In some case studies we have been able to increase loyalty by more than a third. Introducing some incentives for our sales and marketeer's to strengthen their focus on branding will hopefully add to the ROI of our campaigns' says Matthew O'Hara of Northern Direct.

    Northern Direct Ltd have plans to extend their branding efforts to all campaigns that they roll out for clients in the coming months.

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