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Back for the Holiday Season - Vans x Jesse Jo expanded line

Top Quote Mainland Skate and Surf & Surf is pleased to announce that they will be carrying the Vans x Jesse Jo capsule collection, available in their stores and online. End Quote
  • (1888PressRelease) October 28, 2011 - Cypress, Calif. - Vans today introduces the second installment of the Vans x Jesse Jo capsule collection, teaming up the iconic Southern California lifestyle brand and Jesse Jo Stark, budding singer, designer and "Anti-It-Girl." This past spring, Jesse Jo teamed up with Vans to design her very own Americana-infused, rock n' roll fashion line. The D.I.Y. collection became a fan favorite selling out online and in retail shops across the US. It was only a matter a time before the two forces partnered again for a second kick-ass collection. Building off the success of the initial introduction, Vans x Jesse Jo will now be available in a broadened selection of retail stores, listed at vans.com/jessejo.

    Vans x Jesse Jo returns with an expanded line for the holidays as the designer unveils a new approach to her designs; emphasizing feminine shapes while staying true to her tough, tomboyish style. The collection that pays homage to punk maven style includes a cut-out velvet dress, distressed denim vest and shorts, checkerboard leggings, cropped t-shirts, leopard prints and deconstructed accessories to match Jesse Jo's signature look.

    The Vans x Jesse Jo collection ships November 1, 2011. For dealer information visit www.vans.com/jessejo.

    Check out the attached lookbook for the full collection and for an exclusive sneak peek at behind the scenes photos visit Mark the Cobrasnake at http://thecobrasnake.com/.

    About Jesse Jo Stark
    Embracing the gritty decadence that is LA's newfangled anti-fashion yet fashionable bunch, Jesse Jo Stark remains Queen. The young musician and designer turns heads with her feisty obsession for D.I.Y. duds. Coined by Mark The Cobra Snake as the "Anti-It-Girl," Jesse Jo is not your every day style muse; instead, she re-invents the norm with her shocking but somehow care free looks.

    Born and bred into the fashion and music world, Jesse Jo has inherited the drive for creative expression ever since she could talk. With her parents, Laurie Lynn and Richard Stark, owners of Chrome Hearts, and her fairy godmother, music legend Cher, Jesse Jo is the progeny of eccentric style and grace. As an artist, musician, and all-around muse, Jesse Jo has an effortless look that is uniquely cool, yet fierce with seduction and attitude. For additional information about Jesse Jo, visit: www.jessejostark.com

    About Mainland Skate & Surf- Mainland Skate and Surf is the go to location for apparel, accessories and equipment. We carry some of the most sought after labels for both Men and Women. Our prices are competitive and affordable. We proudly boast a very large variety and assortment of styles. Our staff is hip and knowledgeable and ready to find the perfect look for you. We have ten California locations and an internetstore to help.

    http://www.mainlandskateandsurf.com/

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