B2B Marketing Ranks Zerista Top Event Management Application

Zerista gives event organizers the tools to integrate show data from third-party software into Zerista's platform solution and deliver it to any mobile and web device. Zerista's award-winning software is used worldwide at the largest trade shows and targeted vertical market conferences of associations, media companies, and other corporations. End Quote

(1888PressRelease) June 05, 2012 - Zerista's mobile and web-based event management solution was recently named top choice in a technology benchmark survey by B2B Marketing Magazine, a global media publisher based in London.

"The most impressive key component is the level of integration that Zerista offers. If your company has customer data spread over a wide number of sources, Zerista will be able to capture, aggregate and integrate that information to help you build a great experience for every delegate attending your event," writes the David Howell, author of the Events Apps Tech Review. All apps in the report were tested on an iPhone.

The mobile and platform event management app was the only one in the technology benchmark to receive five out of five stars by the publication.

One Event Management Solution Across Many Devices
From high-level educational conferences to the largest trade shows, mobile apps for attendees are now expected at events. But do companies want another tool to have to log data into and keep updated?

Zerista, the award-winning event management software provider, gives event organizers the tools to integrate show data from third-party software into Zerista's platform solution and deliver it to any mobile and web device. This includes: attendee information, conference agenda, interactive mapping, surveys, social networks, exhibitor collateral, and matchmaking tags. All accessible by attendees and exhibitors, and easily updated by the conference team.

Native Mobile Apps for iPhone, Android and iPad
Recently, Zerista has been offering native iPhone, iPad and Android apps for events (picture included) to go with its mobile web-based software. This delivers full functionality of the website through an Apple-approved app for the iPhone and iPad, and on the Android smartphones. Native apps also offer QR Code scanning options are also available on the native apps. Exhibitors can scan attendee badges with their phone and immediately deliver collateral to the prospects. Gamification is taken to the next level creating an enhanced attendee experience.

Features of Zerista Event Management Platform, include:
· Mobile apps + integrated website for real time access to your event through any device
· Attendee planning and personalization of your entire event
· All attendee information, exhibitor lists, maps, schedule, social media, networking, messaging, 1-on-1 meetings integrated and available
· Matchmaking - meet the right people, see the right sessions, talk to the right exhibitors
· Event scrapbook automatically captures and stores exhibitor marketing collateral and session presentations
· Rich exhibitor and sponsor profiles with product collateral, documents, videos and images
· Automatic matching of qualified prospects to exhibitors for lead generation and sales intelligence
· Integrated with 100+ registration, exhibitor management and 3rd party event management systems
· Internationalized and already running on 6 continents

Zerista's award-winning software is used worldwide at the largest trade shows and targeted vertical market conferences of associations, media companies, and other corporations. The company is based in Denver and has customers all across the globe.

For additional artwork or a full brochure, please contact John Cargile, marketing for Zerista, at johnc ( @ ) zerista dot com

Zerista
John Cargile
johnc ( @ ) zerista dot com

http://www.zerista.com

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