Australian online emergency food and water supplier overhauls website for mobile devices

Top Quote Survival Storehouse Pty Ltd, an Australian online survival gear retailer has revamped its web presence for customers to cater for the massive increase of customers purchasing from mobile devices. End Quote
  • (1888PressRelease) October 14, 2015 - Survival Storehouse's new web store has now been launched and they are eagerly waiting to see the increase in sales due to this major overhaul. From 2014 mobile devices took over as the preferred method of internet access and in 2015 51% of media time is now mobile digital as opposed to 42% desktop. These statistics confirm our belief that having a website that is not mobile friendly will dramatically affect online sales.

    Customer feedback also increasingly identified problems ordering and conducting transactions from mobile devices. "It got to the point where customers were saying that they don't even own a PC so were unable to order. Providing an easy to use interface for our customers to order is critical to our business,our company website was designed years ago when mobile devices were the minority and everything was developed for the PC user. Today, with the majority of our advertising dollars spent on Facebook ads and Google Adwords, it's all about presenting to small screen mobile devices".

    "We looked around online and found the '3dcart' ( online shopping cart as our new provider and couldn't be happier with our choice. The initial setup was very quick and the staff from 3dcart were extremely helpful. We started small with a $19.99 per month product and found setting it all up, customising for our brand and adding in our products to be a breeze. Online support was also very quick when we did need help and after only a week we were up and running. We received our first order within an hour of launching and are very happy with the result.

    The bonus features 3dcart include such as social media interaction, affiliate program, newsletter, blog have also given us more tools to reach and engage our customers. It's a user friendly product and only takes a single click to enable a new feature which is great".

    The Survival Storehouse team will be adding more functionality to our new online shop in the coming weeks, all with the help of the 3dcart team.

    Survival Storehouse provides a niche set of emergency preparedness and survival products for the Australian market. They are sole Australian distributor of Mainstay five year shelf life food and water products.

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