ActionCOACH Teaches Small Businesses How To Profit From Opportunity

Top Quote Work to a plan, but be prepared to profit from change. End Quote
  • (1888PressRelease) October 01, 2008 - Team members from ActionCOACH, the world’s number one business coaching firm, emphasized the importance of a business plan for owners of small-to-medium sized businesses. Founder and CEO of ActionCOACH, Brad Sugars, agrees and adds that there is also merit in remaining flexible and open to change.

    Commenting on an article entitled, “Hamilton triumphs at incident-filled Monaco, Sugars said: “It was a flexible approach and the ability to capitalize on opportunity that drove Lewis Hamilton to victory in the 2008 Monaco Grand Prix. Along with the other drivers, Hamilton was battling a wet track when, on the fifth lap, he slid into a wall, puncturing his right rear tire, forcing him to take an unscheduled pit stop.”

    “Quick thinking prompted McLaren to change from using extreme wet tires to intermediate tires to take full advantage of a track that was beginning to dry out. Hamilton was now in a prime position to take full advantage of a drying track. Even when, with 17 minutes to go, Hamilton’s lead had disappeared, he held on to seize victory and his sixth career win, restoring him to the top of the drivers’ standings.”

    Sugars considers that business owners can learn a valuable lesson from Hamilton’s success.

    “You need a solid, well-thought-out game plan,” Sugars said. “You want to know where you are going, how you will get there and what resources your team can contribute. You also need to factor in, as far as possible, the unexpected. If the unexpected occurs, be prepared to consider positive action that could result. This requires quick thinking, an accurate assessment of the situation and the ability to embrace change.”

    “Hamilton and his team were able to do this, and it gave them an advantage of using tires better suited to the changed conditions. It was a decision, taken by experts in the field, which almost certainly contributed to his victory. In a similar way, business owners who want to make the most of an unexpected opportunity can draw on the experience and professionalism of a “hands on” Business Coach.”

    “A Business Coach will work with you to train and plan for success in business,” Sugars explained. “This includes expanding your horizons, so you can recognize opportunities, and putting staff training and systems in place so you can move quickly when the need arises.”

    Sugars says increasing numbers are realizing the benefits of personal training – in business and sport – and coaching is now a growth industry second only to IT.

    ActionCOACH is the world’s number one business coaching firm, with more than 1,000 offices in 26 countries. To learn more about business coaching and ActionCOACH, go to

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